Trust is one of the most important currencies on the internet. Many of us have been conditioned to think that anything online could be a scam. When people are wary and distrustful they don’t buy. If you’re an entrepreneur or the owner of a small company one of the easiest trust enhancers that you can add to your…

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Warning: this post is going to be a bit longer than I like to do on this blog, but it’s a topic that comes up a lot. Whenever the topic of passwords comes up at least 50% of the people I talk to (friends, family, clients) say they basically use the same password for everything. I totally…

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When Google looks at your webpage, they are trying to determine how relevant your site is for specific search terms. One way they do that is by looking at your headlines and subheadlines.  One websites these are usually in <h1>, <h2> or <h3> tags. In the page editor in the back-end of your site it may list…

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Studies of internet usage have taught us that people do not read web pages the way they read printed material. They (we) scan sites, we don’t read them. Our eyes are drawn to headlines and bullet points, and we tend to only read the first line of paragraphs. Cut every paragraph of text on your…

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Most people hate “Sales”. The last thing you want to be is the pushy, salesy guy. You probably pride yourself on great work (or great products) and great customer service and you want your website to reflect that. But… You must have a clear “Buy Now” or “Hire Now” button on the front page of…

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Many companies and organizations invest a significant amount of money into a nicely designed website, but don’t think about doing the one most important (and simplest) thing on their website. Tell people what you do. Use clear, succinct language to explain exactly what service you provide or what product you sell. Don’t use words like…

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