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4 Things You May Not Know About Storybrand Certified Guides

There are over 500 700+ certified Storybrand Guides and members of Storybrand Agencies. In your search to find the right fit, it’s helpful to know what you’re looking AT, so you can better find what you’re looking FOR. Here are four things you may not know about the Storybrand Guide community. 1. It’s a generous…
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4 Things You May Not Know About Storybrand Certified Guides

There are over 500 700+ certified Storybrand Guides and members of Storybrand Agencies. In your search to find the right fit, it’s helpful to know what you’re looking AT, so you can better find what you’re looking FOR. Here are four things you may not know about the Storybrand Guide community. 1. It’s a generous…

What is Demand Gen?

Simply put, demand generation is marketing in a way that creates demand for your product or service in the minds of your ideal customers. Demand Generation is probably best understood in contrast to a couple of other marketing strategies: Lead Generation and Demand Capture. Lead Generation These are marketing programs built to capture the contact…

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Best Storybrand Guides

There really isn’t a “best Storybrand Guide”. There are different reasons to choose to work with different Guides. Banker Creative is not the right fit for every client. We’re too expensive for some clients, and the strategies we use are not suited to every type of business. We primarily serve B2B professional service companies (like…

how to choose a storybrand guide

How to Choose a Certified Storybrand Guide

When Storybrand first started Certifying Guides in spring 2017, there were less than 30 Guides in the directory, now there are more than 500. Despite the best efforts of Storybrand central, it’s not easy to filter the directory to find the best fit for you. The most difficult thing to determine is: how good are…

Can You Find (Twitter Ad)

Fix your website first

There are a million places you can go with marketing strategies, but only one place you should start.  Everyone needs more leads, right? That’s what marketing is all about. So what do they do about it? They invest in SEO, paid search, social media, lead gen campaigns, outbound tactics, and even cold calls. Does it…

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What’s your marketing strategy?

You can’t do everything, it’s time to find what works, then do it really, really well.  There are nearly limitless marketing tactics that you can invest your time and money into. That can be problematic when faced with a limited budget and limited time. You’re going to have to choose. But how then can you…

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Published is better than perfect.

There’s a lot at stake with your marketing. It’s the first chance you have to introduce who and what you are to a public who may not have any familiarity with you. That’s a lot of pressure. Unfortunately, we see folks use this as an excuse to not get the job done.  Everyone is searching…

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So your marketing tactics are failing. Are you addressing these three fundementals?

We see so many companies chase the newest marketing strategies. These tactics aren’t necessarily bad – indeed, stuff like SEO, social media, and email funnels were “new” at one point and are now tried and true techniques for getting leads. And yet, if you haven’t answered three fundamental ideas for your customers it won’t matter…

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Is Your Marketing Audience Pre-Intent or Post-Intent?

Companies waste money every single day putting their marketing materials in front of the wrong people because they don’t answer one question: Is our audience pre-intent or post-intent? The wrong message at the wrong stage of the journey isn’t just a faux pas, it’s a complete waste of time. On the other hand, knowing where…

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