Messaging Intake Form Step 1 of 4 25% Why we need this content from youThis form will take approximately 20 minutes to complete. The content of this form will help us make the most of our face to face time together. Be as specific as you are able, but don't be afraid to say, "I don't know. I need help with this." That's why we're here, after-all.Your Name First Last Company NameYour Ideal CustomerWho is your target audience? Mostly Male Mostly Female 50/50 Mix What is your primary audience's age range? Under 35 35-50 50+ All Ages What are some examples of your primary audience's job titles?What adjectives would you use to describe your ideal customer?If you met them at a party, how would you describe them afterwards? Demanding Decicisive Curious Thrifty Impulsive Picky Tech-savvy Traditional Impartial Impressionable High-maintenance Easy-going Opinionated Assertive Timid Communicative Reserved Friendly Arrogant Humble Stern Eccentric Generous Respectful Honest Trusting Skeptical Grateful Understanding Stubborn Patient Conscientious Progressive Flexible How does your typical customer feeling when they come to you? Anxious Hopeful Scared Confident Frustrated Distrustful Opimistic Excited Worried Uncertain Overwhelmed Happy Skeptical Ready Describe how you WANT them to feel after getting to know your company.How do you want someone describing your company?Pick 3 Easy to work with Professional So quick! High quality products Top-tier customer service Competitive prices Great problem solving Innovative Industry experts Personalized solutions Streamlined processes High integrity Socially responsible Very creative and unique More about youWhat is your "Why" behind your work?What makes you different from your competators?Why should people trust you with their business?Describe a typical sales cycle.How do they find out about you? How do they purchase your services? Who finalizes the sale? How do you deliver the goods?Describe what it would mean if they choose to not work with you?What are they missing out on? What will remain the same for them? What will they find somewhere else? Voice and ToneA brand voice is the way a brand speaks to its customers and how it wants to be perceived by them. It encompasses the brand's values, mission, and vision and reflects the target audience's preferences and needs. Which of the follow describes your current brand voice?Not what you want it to be. What it currently is. Formal This type of brand voice is used by businesses that want to project a professional and serious image. It is characterized by the use of formal language, a serious tone, and a focus on facts and figures. Casual A casual brand voice is used by brands that want to appear approachable and friendly. This type of voice is characterized by the use of conversational language, humor, and a relaxed tone. Autoritative An authoritative brand voice is used by brands that want to establish themselves as industry experts. This type of voice is characterized by the use of confident language, industry-specific jargon, and a commanding tone. Empathetic An empathetic brand voice is used by brands that want to show their understanding and concern for their customers. This type of voice is characterized by the use of caring language, a supportive tone, and a focus on customer needs. Playful A playful brand voice is used by brands that want to appear fun and lighthearted. This type of voice is characterized by the use of playful language, puns, and a whimsical tone. What do you like about your current brand voice?What is working? What is connecting with your ideal customer?How do you want to change your brand voice?What isn't working? What isn't connecting? What do you need help with? Site PerformanceCapturing data on your current site's performance will help you see the value of this investment over time.Does your current site have Google Analytics set up? Yes No I don't know Do you have a User Acquisition report you can upload? Yes No User Acquisition reportPlease download your User Acquisition report as a PDF and attach it here.Max. file size: 300 MB.How many New Users did your site have over the last 30 days?How many Conversions did your site get over the past 30 days?What counts as a Conversion?How many qualified leads come through your website over the past 30 days?What is your Average Engagement time on your home page?Are you running any paid ads to your site? No paid ads Google ads Social Media paid ads Over the last 30 days, please designate the number of new users by the following channels:Organic Search, Paid Search, Direct, Referral, and Organic SocialNameThis field is for validation purposes and should be left unchanged. Δ