Trust is one of the most important currencies on the internet. Many of us have been conditioned to think that anything online could be a scam. When people are wary and distrustful they don’t buy.

If you’re an entrepreneur or the owner of a small company one of the easiest trust enhancers that you can add to your site is a picture of yourself and/or your team.

We humans are social creatures and we like to deal with other human beings. We want to know that we’re not just dealing with an automated system, and if something goes wrong an actual, person will be there to make it right.

When you put your picture and your name on your website it says “I’m proud of my product or service and I’m not afraid to be associated with it publicly.”

At times there may be good reasons to keep your name and picture on your site, but if you can it’s a great way to build trust.