How much of your total revenue should you allocate to your marketing budget? Should that change during the pandemic? In this video, Marketing Director Lara Banker will walk through what questions you need to ask yourself before deciding on how much you’ll spend on marketing, even during our new normal. Everything in the world has changed, so should your marketing budget.
Resources:The Key to Being Recession-Proof: Never Stop Marketing or AdvertisingHow to Make Every Marketing Dollar Count During a CrisisMarketing Budgets by Industry