Fullstride

The Client

Fullstride

Who are they

Fullstride is a supply chain consulting agency for small to mid sized food and beverage companies. They recognize that many companies have outgrown their current systems and need help scaling up. Not only will they help you cultivate your manufacturing and distribution operations, they will also help you navigate the constantly changing USDA and FDA regulations.

screencapture-fullstride-2023-08-04

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Meet Our Spearheads:

Chris Shull

Chris is a StoryBrand certified guide and founding principal of HeyDay Web Media. She is one of our highly trusted StoryBrand partners, specializing in marketing, websites, and messaging. Not only does she understand critical marketing principles, she also spends the time to get to know you, your industry, and your target audience.

Problem

Fullstride is an up-and-coming company that was ready to invest in a client-aware, professional website. With such a specific niche, Fullstride needed to find a way to communicate with their ideal clients in a way that connected with the deep motivations and struggles that his clients face.

See Fullstride's old site

Solution

Fullstride is working with clients who are looking to scale their business. We needed to craft messaging that conveyed a sense of, "I get it. I'm here to help." We used clear Problem/Solution sections following by painting a clear picture of what it would take to be successful. Words like, "Clarify. Roadmap. Streamline. Reliable Data. Asses. Implement. Refine," were chosen strategically to connect with their ideal client on an emotional and empathetic level.

Top-Tier Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

Welcome to the Fullstride website, where innovation seamlessly merges with supply chain consulting tailored for small and mid-sized food and beverage companies. Our mission was to create a visually captivating and user-centric experience that reflects our clients' authoritative and caring nature.

Taking inspiration from the sleek design of the Tesla Model S, our interface boasts a clean and modern layout, radiating reliability and instilling trust. Our carefully curated color palette, featuring regal purple, bold black text, and vibrant teal call-to-action buttons, invigorates the user journey, evoking a sense of empowerment and driving action. Because our client values the importance of teamwork and problem-solving in the food and beverage supply chain industry, we incorporated several vibrant images of people collaborating, resonating deeply with professionals in this field.

The layout embraces the power of white space and provides a soothing atmosphere, allowing our client's message to shine with clarity and impact. To further enhance their branding, we integrated their dynamic logo mark as an image container and background element throughout the site. Experience the future of supply chain consulting with Fullstride today!

Color & Fonts:

poppins

Heading / Semi-Bold

poppins

Paragraph / Normal

Custom Graphic:

We used the Fullstride logo as a frame to display this photo on the homepage.

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Meet Our Spearhead:

Chris Shull

Chris is a StoryBrand certified guide and founding principal of HeyDay Web Media. She is one of our highly trusted StoryBrand partners, specializing in marketing, websites, and messaging. Not only does she understand critical marketing principles, she also spends the time to get to know you, your industry, and your target audience.

Problem

Fullstride is an up-and-coming company that was ready to invest in a client-aware, professional website. With such a specific niche, Fullstride needed to find a way to communicate with their ideal clients in a way that connected with the deep motivations and struggles that his clients face.

See Fullstride's old site

Solution

Fullstride is working with clients who are looking to scale their business. We needed to craft messaging that conveyed a sense of, "I get it. I'm here to help." We used clear Problem/Solution sections following by painting a clear picture of what it would take to be successful. Words like, "Clarify. Roadmap. Streamline. Reliable Data. Asses. Implement. Refine," were chosen strategically to connect with their ideal client on an emotional and empathetic level.

Top-Teir Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

Welcome to the Fullstride website, where innovation seamlessly merges with supply chain consulting tailored for small and mid-sized food and beverage companies. Our mission was to create a visually captivating and user-centric experience that reflects our clients' authoritative and caring nature.

Taking inspiration from the sleek design of the Tesla Model S, our interface boasts a clean and modern layout, radiating reliability and instilling trust. Our carefully curated color palette, featuring regal purple, bold black text, and vibrant teal call-to-action buttons, invigorates the user journey, evoking a sense of empowerment and driving action. Because our client values the importance of teamwork and problem-solving in the food and beverage supply chain industry, we incorporated several vibrant images of people collaborating, resonating deeply with professionals in this field.

The layout embraces the power of white space and provides a soothing atmosphere, allowing our client's message to shine with clarity and impact. To further enhance their branding, we integrated their dynamic logo mark as an image container and background element throughout the site. Experience the future of supply chain consulting with Fullstride today!

Color & Fonts:

poppins

Heading / Semi-Bold

poppins

Paragraph / Normal

Custom Graphic:

We used the Fullstride logo as a frame to display this photo on the homepage.

screencapture-fullstride-2023-08-04

Our Building Process

01. Platform & Technology

We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.

02. Functionality

Fullstride opted to have their primary CTA redirect to their Hubspot Scheduler page.

Some of the plugins we used:

Timeline

A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:

Onboarding: 1 week

Messaging & Wireframes: 3 weeks

Design & Revisions: 3 weeks

Build: 3 weeks

Revisions: 4 weeks

Launch: 1 week

We started the Fullstride project on March 13th. Our target launch date was June 23rd and we launched the site on June 28th, for a total of 15 weeks.

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Get a Website Snapshot

for $300

A lot of small businesses owners have a nagging suspicion that their website could be so much more. They're right. Change is easier than you think.

We would love to help you get a snap-shot of your existing site. Sign up here and we will send you a 5-10 minute video audit of your homepage.

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