Pricing
How Much Will It Cost?
The simple answer is: it depends.
Here's the more in-depth answer: 90% of marketing agencies don't address pricing at all on their websites, and every agency offers somewhat different strategies and services, so it can be difficult to compare one agency to another.
In most cases, price should not be the primary factor in determining who you hire (see how to find a right-fit marketer). Marketing agencies are not interchangeable. It's important to find a marketing partner that has the right strategy for your business and has the best chance of generating real ROI.
We are not the cheapest agency in the world, but we have chosen to be intentionally small and keep our overhead low by being a fully remote team, so we are able to serve small and mid-sized companies.
See how we stack up against other agencies, and here is a longer article about how much a website costs.
Two Paths
We understand not all organizations can afford the rates we charge, and we don't want you to waste your time if budget constraints make it unrealistic. It is also important to know that any agency that gives you a quote without doing research and discovery, is just guessing. You may end up paying a lot more than you need to, or you might find yourself needing a lot more than what the agency scoped for.
We handle this problem by offering two website design pathways:
- Off-the-Shelf Website Plans
- Custom Website Plans
Off-the-Shelf Websites
Having built over 130 Storybrand websites over the course of 5 years we have been able to create pre-scoped plans for websites under 10-pages. This is a good option if you have a new business with no website yet, or need a redesign for a website with less than 10 pages (not including blog posts).
Cost: Standard 10-page website (messaging + build-out) - $12,000
Click here to download our current price sheet and details for off-the-shelf projects.
Custom Websites
Most websites require custom scope and planning. This involves determining:
- How many and which pages do you need
- The amount of content that needs to be edited or written
- Any custom functionality needed and how to best implement it
- Competitor website analysis
- Lead source recommendations (premium)
- Content strategy recommendations (premium)
- SEO audit and recommendations (premium)
Prices:
Website Blueprint - $2500
Custom Website Development - $10k-$30k
The Plan
1. We Help You Plan Your Website
Choose one of our off-the-shelf options or work with us to create a website project plan (includes: sitemap, SEO audit, custom functionality plan, and cost estimate).
2. We Write Words That Sell
You will work with one of our hand-picked Certified Storybrand Guide to hone your Brandscript, develop the messaging, and write your new website.
3. We Design & Build It Beautifully
Our in-house team will walk you through the design and development phases and ensure a smooth process to create a website that elevates your brand and amplifies your message.
Banker Creative has been absolutely great to keep us moving forward and such a positive "we can get it done attitude." It's not often we come across folks that are as driven and great to work with.
Heather Marsh
Owner, Roof Razor
Website Support and Misc.
Website Hosting & Support
Our website support packages start at $250/month and include web hosting, daily backups, SSL certificate, plugin/theme updates, security monitoring, and 6 flexible support hours per year.
Website hosting and support are optional. We do not require you to continue hosting with us after we build your site.
Other Services
We are a website design & development shop. We take on website "projects" where we write, design, and build websites, and we offer ongoing website "support". We don't do ongoing SEO, PPC. social media management, or paid social campaigns, but many of the Storybrand Guides that we work with offer those services. We can also give you a referral.
Some of the other services/deliverables that we do offer are:
- Email sales sequence writing. Starting at $2500
- eBook, proposal, and pitch deck writing and design. Starting at $2500
- Logo and brand identity - Starting at $5000
Hourly Work
Most of our work is project-based and priced based on value and deliverables not on hourly rates. However, when we don't believe we can accurately predict the scope or complexity of a project we may bill hourly. These rates also factor into how we scope and price larger projects.
Creative & Implementation
$125/hr
Design, copywriting, video, website updates, layout, and development, technical support for WordPress, plugins, or integrations, and project management.
Strategy & Coaching
$300/hr
Storybrand work, marketing consulting, campaign planning, analytics, reporting
Download
Price Sheet & Service Offerings
We’re not the cheapest agency out there (but we’re also not the most expensive). We are always transparent about our pricing, so you’ll never get billed for something you weren’t expecting.
