Logistis for Designers

The Client

Logistis for Designers

Who are they

Logistis is an accounting firm that specializes in working with Interior Designers. More than just bookkeepers, they bring a wealth of advisory knowledge and expertise to help you understand your finances and leverage that information to make strategic business decisions

screencapture-logistis-2024-07-05

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Meet Our Spearhead:

Matt Banker

In addition to being a StoryBrand certified guide, Matt specializes in marketing strategy for accountants and CPAs. He is a marketing strategist and coach for multiple Accounting and CPA firms. His intimate knowledge of the accounting industry makes him the perfect strategist and messaging guide for companies like Corneliuson. He knows their ideal client and how to connect with them on a deep, empathetic level.

Problem

Logistis is a highly niched accounting firm. Many firms can focus locally and connect with businesses close-by using generic accounting messaging that is accessible to all small businesses in all industries. With a very specific niche, Logistis needed a website that not only connected with the specific needs and struggles of interior designers, the website also needed to pass the scrutiny of a designer's eye when it comes to the web design.

See Logistis For Designers' Old Site

Solution

After conducting a thorough SEO audit and website planning phase, We crafted specific messaging that focused on Interior Designers. With specificity and clarity, we connected the dots between a good-fit accountant and the profitability of your Interior Design firm. We spent a lot of time making sure the site design reflected the professionalism and design-savvy that is at the core of Logistis' values.

Top-Teir Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

For Logistis, we crafted a web design that mirrors their sophisticated brand personality while catering to their primary audience of female interior designers. Our goal was to create a digital space that exudes exclusivity and luxury, ensuring it is both inviting and easy to navigate. The website features a minimal color palette of soft gray-green and sandy gold, evoking calm and elegance. Typography choices include Josefin Sans for headings and Lato for body text, offering a modern and easy-to-read experience, while ample white space enhances navigation and readability, contributing to a serene and sophisticated user experience.

Color & Fonts:

josefin sans

Heading / Light

lato

Other Heading / Light

lato

Paragraph / Light

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Meet Our Spearhead:

Matt Banker

In addition to being a StoryBrand certified guide, Matt specializes in marketing strategy for accountants and CPAs. He is a marketing strategist and coach for multiple Accounting and CPA firms. His intimate knowledge of the accounting industry makes him the perfect strategist and messaging guide for companies like Corneliuson. He knows their ideal client and how to connect with them on a deep, empathetic level.

Problem

Logistis is a highly niched accounting firm. Many firms can focus locally and connect with businesses close-by using generic accounting messaging that is accessible to all small businesses in all industries. With a very specific niche, Logistis needed a website that not only connected with the specific needs and struggles of interior designers, the website also needed to pass the scrutiny of a designer's eye when it comes to the web design.

See Logistis For Designers' Old Site

Solution

After conducting a thorough SEO audit and website planning phase, We crafted specific messaging that focused on Interior Designers. With specificity and clarity, we connected the dots between a good-fit accountant and the profitability of your Interior Design firm. We spent a lot of time making sure the site design reflected the professionalism and design-savvy that is at the core of Logistis' values.

Top-Teir Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

For Logistis, we crafted a web design that mirrors their sophisticated brand personality while catering to their primary audience of female interior designers. Our goal was to create a digital space that exudes exclusivity and luxury, ensuring it is both inviting and easy to navigate. The website features a minimal color palette of soft gray-green and sandy gold, evoking calm and elegance. Typography choices include Josefin Sans for headings and Lato for body text, offering a modern and easy-to-read experience, while ample white space enhances navigation and readability, contributing to a serene and sophisticated user experience.

Color & Fonts:

josefin sans

Heading / Light

lato

Other Heading / Light

lato

Paragraph / Light

screencapture-logistis-2024-07-05

Our Building Process

01. Platform & Technology

We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.

Some of the plugins we used:

Timeline

A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:

Onboarding: 1 week

Messaging & Wireframes: 3 weeks

Design & Revisions: 3 weeks

Build: 3 weeks

Revisions: 4 weeks

Launch: 1 week

We started the Logistis website project on January 30th. Our target launch date was May 17th. We launched their site on June 21st for a total of 20 weeks.

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Get a Website Snapshot

for $300

A lot of small businesses owners have a nagging suspicion that their website could be so much more. They're right. Change is easier than you think.

We would love to help you get a snap-shot of your existing site. Sign up here and we will send you a 5-10 minute video audit of your homepage.

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