The Friends of the Saint Paul Library

Client

Problem

The Friends were facing a budget crunch and desperately needed more donors and advocates. They had never done an email campaign like this before and were pretty worried about striking the right tone. They didn’t want to scare people, but they also didn’t want to get lost in the shuffle of all the other COVID19 messaging that was out there.

Solution

We worked with The Friend’s board to come up with messaging that was fun but also struck an appropriate tone for a petition. The campaign was a huge success, including a 68% increase in site traffic, over 1,300 petitions signed up -- with 36,386 impressions. Those were huge numbers for The Friends -- they were extremely happy.

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