Moving Performance
Client
Problem
Music and business development isn’t an intuitive connection. Moving Performance needed a way to communicate authority in two vastly disparate spaces at the same time. It also wasn’t a totally obvious product, so their messaging had to be clear and succinct.
Solution
Website | Messaging
We branded their different products individually so that they could be more easily understood. We also clarified their role in their client’s lives with several messaging revisions. With clear messaging, we wanted to make sure the site communicated the emotion their service brings out in participants. To accomplish this we focused the visual aspect of their website design on the strong photography they already had from past events.
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