Accounting Complete
The Client
Accounting Complete
Who are they
Accounting Complete is a long-term client of Banker Creative. We originally designed at built their website in the spring of 2020, and refreshed their website again in the fall of 2022. As their name suggests, they are an accounting firm who focus on helping businesses outsource their financial needs.
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Problem
No one goes into business thinking, "I can't wait to do bookkeeping for this business!" If you're a carpenter, you want to build. If you're a consultant, you want to meeting with people. If you're a non-profit, you want to help. Accounting complete needed to find a way to position itself as the solution to the menial tasks that distract business owns from what they really love while also inspiring them to imaging what their business could become.
Solution
First, we identified their target audience: small business owners. Second, we empathized with what they really wanted on an emotional level: freedom. Third, we painted a picture of what success could look like: a growing business. From there we used value stacks, a 3-step plan, and pictures of smiling people to communicate one thing: "You can trust us."
Top-Tier Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
We wanted to transform Accounting Complete's site by giving it a bright and modern feel. Our goal was to make their tagline "We make business easier for you" come to life by creating a website that felt fresh, easy to understand, professional and trustworthy. We did this by incorporating lots of white space, large subtle graphical elements and a clean color pallet comprised of mostly white and gray along with a lighter tint of their goldenrod brand color.
Click here to read some tips from our designer
Color & Fonts:
montserrat
Heading / Medium
montserrat
Paragraph / Normal
montserrat
Other Heading / Light
Custom Graphics:
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Problem
No one goes into business thinking, "I can't wait to do bookkeeping for this business!" If you're a carpenter, you want to build. If you're a consultant, you want to meeting with people. If you're a non-profit, you want to help. Accounting complete needed to find a way to position itself as the solution to the menial tasks that distract business owns from what they really love while also inspiring them to imaging what their business could become.
Solution
First, we identified their target audience: small business owners. Second, we empathized with what they really wanted on an emotional level: freedom. Third, we painted a picture of what success could look like: a growing business. From there we used value stacks, a 3-step plan, and pictures of smiling people to communicate one thing: "You can trust us."
Top-Teir Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
We wanted to transform Accounting Complete's site by giving it a bright and modern feel. Our goal was to make their tagline "We make business easier for you" come to life by creating a website that felt fresh, easy to understand, professional and trustworthy. We did this by incorporating lots of white space, large subtle graphical elements and a clean color pallet comprised of mostly white and gray along with a lighter tint of their goldenrod brand color.
Click here to read some tips from our designer
Color & Fonts:
montserrat
Heading / Medium
montserrat
Paragraph / Medium
montserrat
Other Heading / Light
Custom Graphics:
Our Building Process
01. Platform & Technology
We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.
02. Functionality
Most websites we make are what we call "Marketing Sites." They exist to guide a prospective client through the get-to-know-you phase and hand them off to your sales team. Marketing Sites are generally very simple and do not require much beyond a contact form and Active Campaign integration.
Accounting Complete is a fairly straight forward site. We did have to create on custom piece of functionality:
On their homepage, they have a Services breakdown. They wanted a tooltip function for people to get a more in-depth look into each provided service. Beaver Builder does not provide a native tooltip functionality, but we were able to integrate one easily with html and css coding.
Some of the plugins we used:
Timeline
A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:
Onboarding: 1 week
Messaging & Wireframes: 3 weeks
Design & Revisions: 3 weeks
Build: 3 weeks
Revisions: 4 weeks
Launch: 1 week
Our most recent project for Accounting Complete was not a full website redesign, but a homepage refresh. We started the refresh on Sept 21st and launched it on November 16th. That's less than a month!
Get a Website Snapshot
for $300
A lot of small businesses owners have a nagging suspicion that their website could be so much more. They're right. Change is easier than you think.
We would love to help you get a snap-shot of your existing site. Sign up here and we will send you a 5-10 minute video audit of your homepage.