Aestus
The Client
Aestus LLC
Who are they
Before building on a site, construction companies need to know the site's subsurface to ensure they are building on solid ground. Aestus provides an alternative starting point to traditional drilling by using high-tech, ultra-high-resolution scans of the site subsurface, saving them time and money while ensuring full awareness of any geohazard risks.
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Meet Our Spearheads:
Kelly Sjol
Kelly led this project as the StoryBrand Guide, Strategist, and Copywriter. Kelly specializes in working with working with companies in the tech industry and works with many other industries as well.
Problem
Aestus offers a great service, but the technical complexity of their offering made it difficult to connect with potential customers. Aestus needed a modern website that could cut through the technical jargon and communicate clearly with down-to-earth clients. Their old website was difficult to navigate and did not clearly describe what they do.
Solution
We spent a lot of time researching their product and their competition. Then we clarified their messaging, adding easy-to-understand language that connected the site visitor to the "Why" instead of overloading them with technical jargon about the "How." The website design, as well as a logo refresh, brought the entire brand into the modern era.
Top-Teir Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
For Aestus, we designed a website that underscores their authoritative, innovative, and professional brand, catering to site managers in environmental, oil/gas, and other industries. We started with an updated logo, giving it a cleaner, more modern look. For headings, we chose Fjalla One, a strong all-caps display font, to convey authority and reliability. We enhanced their existing color palette of black and orange by adding a brighter green, to add interest and draw attention to different elements on the page.
A clean grid layout and ample white space ensure clarity and ease of navigation while the imagery predominantly features Aestus technology, highlighting their unique solutions and expertise. Rounded corners on CTAs provide a soft contrast to the sharp angles in the logo and imagery, creating a balanced and engaging visual experience. This design not only modernizes Aestus’s brand but also reinforces their smart, caring, and reliable nature.
Color & Fonts:
Fjalla One
Heading / Normal
Open Sans
Paragraph / Normal
Custom Graphic:
Designed a new logo for the client.
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Meet Our Spearhead:
Kelly Sjol
Kelly led this project as the StoryBrand Guide, Strategist, and Copywriter. Kelly specializes in working with working with companies in the tech industry and works with many other industries as well.
Problem
Aestus offers a great service, but the technical complexity of their offering made it difficult to connect with potential customers. Aestus needed a modern website that could cut through the technical jargon and communicate clearly with down-to-earth clients. Their old website was difficult to navigate and did not clearly describe what they do.
Solution
We spent a lot of time researching their product and their competition. Then we clarified their messaging, adding easy-to-understand language that connected the site visitor to the "Why" instead of overloading them with technical jargon about the "How." The website design, as well as a logo refresh, brought the entire brand into the modern era.
Top-Teir Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
For Aestus, we designed a website that underscores their authoritative, innovative, and professional brand, catering to site managers in environmental, oil/gas, and other industries. We started with an updated logo, giving it a cleaner, more modern look. For headings, we chose Fjalla One, a strong all-caps display font, to convey authority and reliability. We enhanced their existing color palette of black and orange by adding a brighter green, to add interest and draw attention to different elements on the page.
A clean grid layout and ample white space ensure clarity and ease of navigation while the imagery predominantly features Aestus technology, highlighting their unique solutions and expertise. Rounded corners on CTAs provide a soft contrast to the sharp angles in the logo and imagery, creating a balanced and engaging visual experience. This design not only modernizes Aestus’s brand but also reinforces their smart, caring, and reliable nature.
Color & Fonts:
Fjalla One
Heading / Normal
Open Sans
Paragraph / Normal
Custom Graphic:
Designed a new logo for the client.
Our Building Process
01. Platform & Technology
We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.
02. Functionality
Aestus wanted to feature specific case studies to model the effectiveness of their services. We created a Custom Post Type and designed a case study template that matched their paper PDF case studies.
Some of the plugins we used:
Timeline
A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:
Onboarding: 1 week
Messaging & Wireframes: 3 weeks
Design & Revisions: 3 weeks
Build: 3 weeks
Revisions: 4 weeks
Launch: 1 week
We started the Aestus website project on February 14th. Our target launch date was May 22nd. We launched their site on May 24th for a total of 14 weeks.
Get a Website Snapshot
for $300
A lot of small businesses owners have a nagging suspicion that their website could be so much more. They're right. Change is easier than you think.
We would love to help you get a snap-shot of your existing site. Sign up here and we will send you a 5-10 minute video audit of your homepage.