Stabler Wealth Management

The Client

Stabler Wealth Management

Who are they

Stabler Wealth Management brings 35+ years of experience to assist you in your goals of financial independence. As a fiduciary, they have the freedom to always act in the best interests of their clients. They also specialize in working with employees from both Microsoft and Boeing.

FireShot Capture 092 - Home - Stabler Wealth Management - www.stablerwealthmanagement.com

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Meet Our Spearheads:

Heather Frechette-Crowley

Heather is the founder and principle of Rootwork Marketing. She has over 20 years of marketing experience, working with both small businesses and multi-billion dollar global entities. Heather is a StoryBrand certified guide and is an expert at writing messaging that connects with website visitors on a gut level.

Problem

Money is a sensitive topic. Trusting someone to manage your wealth is a vulnerable experience. Any wealth management company is going to need to establish a deep sense of trustworthiness before a client will be willing to hand over the reins to their financial future. A well-written, well-designed website can do a lot towards building that trust.

See Stabler's Old Site

Solution

Operating as a fiduciary gives a wonderful advantage in how we were able to craft Stabler's messaging. A fiduciary is legally bound to act in the best interests of their client. We emphasized this element throughout the website. We also put a high emphasis on financial independence, which is a primary motivation for their ideal clients. In doing so, we are telling them, "Hey, we get it." A potential client isn't going to trust you until they feel like they are seen and understood.

Top-Tier Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

Stabler Wealth's new website design eloquently captures their mission of equipping professionals with a solid foundation for their future. The color palette, featuring serene blues, soft gray, and golden yellow, exudes stability and trust and the Plus Jakarta Sans font adds a modern touch, promoting approachability.

With a clean grid layout, navigation is intuitive, mirroring Stabler Wealth's precision in financial planning. The tranquil video backdrop of a peaceful lake in the hero section fosters a sense of calm and security, resonating with clients' aspirations to uphold their lifestyle over time.

The design employs clean, simple icons to distill complex financial information, facilitating understanding while the imagery showcases client contentment, reinforcing the firm's reputation for nurturing strong relationships and fostering trust.

At its core, the design focuses on clarity, trust, and personalization, fitting seamlessly with Stabler Wealth's mission to aid clients in attaining a financially secure and adaptable future.

Color & Fonts:

Plus Jakarta Sans

Heading / Bold

Plus Jakarta Sans

Paragraph / Normal

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Meet Our Spearhead:

Heather Frechette-Crowley

Heather is the founder and principle of Rootwork Marketing. She has over 20 years of marketing experience, working with both small businesses and multi-billion dollar global entities. Heather is a StoryBrand certified guide and is an expert at writing messaging that connects with website visitors on a gut level.

Problem

Money is a sensitive topic. Trusting someone to manage your wealth is a vulnerable experience. Any wealth management company is going to need to establish a deep sense of trustworthiness before a client will be willing to hand over the reins to their financial future. A well-written, well-designed website can do a lot towards building that trust.

See Stabler's Old Site

Solution

Operating as a fiduciary gives a wonderful advantage in how we were able to craft Stabler's messaging. A fiduciary is legally bound to act in the best interests of their client. We emphasized this element throughout the website. We also put a high emphasis on financial independence, which is a primary motivation for their ideal clients. In doing so, we are telling them, "Hey, we get it." A potential client isn't going to trust you until they feel like they are seen and understood.

Top-Teir Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

Stabler Wealth's new website design eloquently captures their mission of equipping professionals with a solid foundation for their future. The color palette, featuring serene blues, soft gray, and golden yellow, exudes stability and trust and the Plus Jakarta Sans font adds a modern touch, promoting approachability.

With a clean grid layout, navigation is intuitive, mirroring Stabler Wealth's precision in financial planning. The tranquil video backdrop of a peaceful lake in the hero section fosters a sense of calm and security, resonating with clients' aspirations to uphold their lifestyle over time.

The design employs clean, simple icons to distill complex financial information, facilitating understanding while the imagery showcases client contentment, reinforcing the firm's reputation for nurturing strong relationships and fostering trust.

At its core, the design focuses on clarity, trust, and personalization, fitting seamlessly with Stabler Wealth's mission to aid clients in attaining a financially secure and adaptable future.

Color & Fonts:

Plus Jakarta Sans

Heading / Bold

Plus Jakarta Sans

Paragraph / Normal

FireShot Capture 092 - Home - Stabler Wealth Management - www.stablerwealthmanagement.com

Our Building Process

01. Platform & Technology

We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.

02. Functionality

Stabler has a number of blog posts that relate specifically to certain company employees (Microsoft & Boeing). We needed to create custom blog archive feeds that were filtered by the Company on their respective landing pages.

Some of the plugins we used:

Timeline

A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:

Onboarding: 1 week

Messaging & Wireframes: 3 weeks

Design & Revisions: 3 weeks

Build: 3 weeks

Revisions: 4 weeks

Launch: 1 week

We started the Stabler project on March 29th. Our target launch date was July 7th and we launched the site on August 24th, for a total of 21 weeks.

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