AG Williams Painting

The Client

AG Williams Painting

Who are they

AG Williams is a fairly large painting company our of New York state. They have been in business since 1906 through four generations of family-ownership. They rely heavily on their well-established reputation. With over 50 painters in the field, they were ready for a website that would bring in enough work to really keep them busy.

screencapture-agwilliamspainting-2022-06-06-15_05_06

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Problem

Like many construction companies that have been around for decades (1906!), AG Williams needed a site that connected with customers in the modern era. Their existing site told the story of AG Williams, but it did not tell the story of the prospect. What are the emotional elements about hiring a painter? What obstacles do they need to overcome before hiring you? There are two main ideas that prospects are facing when hiring a contractor: 1. Are they going to swindle me and make this cost more that I can afford? 2. Are they going to do a good job?

Solution

AG Williams is not positioning themselves as the cheapest painters out there. They are positioning themselves as well-established painting experts. When you visit AG Williams now, the first thing you see is, "The people you trust to do the job right" with a 5-star review section right under the CTA button. From the beginning of their experience on the site, prospects are being assured of one thing: You can trust us to do the job right. This is repeated again in their 3-step plan section, with the 3rd step being, "Have the job done right."

Top-Teir Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

Much like the first impression given by the exterior of a home or business, a website is a customer’s first glance into your business. With that said, when designing AG William’s website, we wanted to make sure the first impression was that of professionality and trustworthiness. They had an established brand that came with a vast color palette, and in an effort to keep the focus on their product and service imagery we used the colors sparingly with a lot of white. The subtle damask pattern used as a background element is a nod to their elegant wordmark and their 100+ year heritage.

Click here to read some tips from our designer

Color & Fonts:

lato

Heading / Ultra-Bold

lato

Paragraph / Normal

Custom Graphics:

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Problem

Like many construction companies that have been around for decades (1906!), AG Williams needed a site that connected with customers in the modern era. Their existing site told the story of AG Williams, but it did not tell the story of the prospect. What are the emotional elements about hiring a painter? What obstacles do they need to overcome before hiring you? There are two main ideas that prospects are facing when hiring a contractor: 1. Are they going to swindle me and make this cost more that I can afford? 2. Are they going to do a good job?

Solution

AG Williams is not positioning themselves as the cheapest painters out there. They are positioning themselves as well-established painting experts. When you visit AG Williams now, the first thing you see is, "The people you trust to do the job right" with a 5-star review section right under the CTA button. From the beginning of their experience on the site, prospects are being assured of one thing: You can trust us to do the job right. This is repeated again in their 3-step plan section, with the 3rd step being, "Have the job done right."

Top-Teir Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

Much like the first impression given by the exterior of a home or business, a website is a customer’s first glance into your business. With that said, when designing AG William’s website, we wanted to make sure the first impression was that of professionality and trustworthiness. They had an established brand that came with a vast color palette, and in an effort to keep the focus on their product and service imagery we used the colors sparingly with a lot of white. The subtle damask pattern used as a background element is a nod to their elegant wordmark and their 100+ year heritage.

Click here to read some tips from our designer

Color & Fonts:

lato

Heading / Ultra-bold

lato

Paragraph / Normal

Custom Graphics:

screencapture-agwilliamspainting-2022-06-06-15_05_06

Our Building Process

01. Platform & Technology

We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.

02. Functionality

Most websites we make are what we call "Marketing Sites." They exist to guide a prospective client through the get-to-know-you phase and hand them off to your sales team. Marketing Sites are generally very simple and do not require much beyond a contact form and Active Campaign integration.

AG Williams special considerations:

  1. Their company has rotating specials that they are consistently updating. We created some exit-intent popups on specific pages to advertise their deals.
  2. Like most construction companies, they needed a solid portfolio so prospective clients can see their work. We created some before/after sliders on their portfolio page to help clients visualize what their home of business could look like.

Some of the plugins we used:

Timeline

A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:

Onboarding: 1 week

Messaging & Wireframes: 3 weeks

Design & Revisions: 3 weeks

Build: 3 weeks

Revisions: 4 weeks

Launch: 1 week

We had our kick-off call with AG Williams on April 9th and launched their site on October 20th. This project took us much longer tham we shoot for, putting us at a solid 28 weeks.

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Get a Website Snapshot

for $300

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We would love to help you get a snap-shot of your existing site. Sign up here and we will send you a 5-10 minute video audit of your homepage.

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