Jeb Williamson CPA
J Williamson needed to attract a new kind of client. They were moving away from their tax-focused approach to a more all-encompassing monthly accounting focus. They needed a complete rebrand, and it started with their website. This was a big deal, J Williamson wanted to project a new image and their site was key to that idea.
Website | Messaging | Branding | Logo
First, we conducted a series of meetings where we formed a brandscript with J Williamson to find the messaging that would attract the clients they wanted -- not the kind they had. This informed the design process where we created a new logo and style guide that emphasized a clean, simple look to complement their messaging. We then created a marketing funnel, drafting an ebook to help them start their email list so they could passively collect sales leads directly from their website.
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A lot of small businesses owners have a nagging suspicion that their website could be so much more. They're right. Change is easier than you think.
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