Guide Studio
The Client
Guide Studio
Who are they
Guide Studio works with cities, municipalities, and anyone who has a "place" that needs branding, signage, and ways to help people find their way around. They work with managers, directors, and planners to create community and public spaces that are more user friendly and intuitive to navigate.
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Problem
Cities, parks, and organizations are looking for help with branding their spaces: Signage, wayfinding, branding, and consulting with architects. Guide studio need to represent themselves as leaders in the industry. They needed clear messaging that cut through technical jargon and a crisp design that would represent their own creative design-eye.
Solution
As soon as a site visitor lands on the home back, they make an emotional connection with the idea that people who visit these spaces are left with a lasting, positive impression. "Create a lasting Image & Experience." That emotional connection point will carry the site visitor all the way through the details of the plan that is clearly laid out farther down the page.
Top-Tier Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
Guide Studio are experts in wayfinding and environmental graphic design. They are a passionate group of people and needed a website that would accentuate their fun-loving and caring attitudes while still being honest and professional. We used their existing logo and brand colors to create a lively website that would highlight the creative services they offer and clearly feature their projects. We used the arrow icon both in patterns and as stand alone design elements to help convey the company’s purpose – to connect people to place.
Click here to read some tips from our designer
Color & Fonts:
helvetica
Heading / Normal
museoModerno
Paragraph / Normal
Custom Graphics:
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Problem
Cities, parks, and organizations are looking for help with branding their spaces: Signage, wayfinding, branding, and consulting with architects. Guide studio need to represent themselves as leaders in the industry. They needed clear messaging that cut through technical jargon and a crisp design that would represent their own creative design-eye.
Solution
As soon as a site visitor lands on the home back, they make an emotional connection with the idea that people who visit these spaces are left with a lasting, positive impression. "Create a lasting Image & Experience." That emotional connection point will carry the site visitor all the way through the details of the plan that is clearly laid out farther down the page.
Top-Teir Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
Guide Studio are experts in wayfinding and environmental graphic design. They are a passionate group of people and needed a website that would accentuate their fun-loving and caring attitudes while still being honest and professional. We used their existing logo and brand colors to create a lively website that would highlight the creative services they offer and clearly feature their projects. We used the arrow icon both in patterns and as stand alone design elements to help convey the company’s purpose – to connect people to place.
Click here to read some tips from our designer
Color & Fonts:
helvetica
Heading / Normal
museoModerno
Paragraph / Normal
Custom Graphics:
Our Building Process
01. Platform & Technology
We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.
02. Functionality
Most websites we make are what we call "Marketing Sites." They exist to guide a prospective client through the get-to-know-you phase and hand them off to your sales team. Marketing Sites are generally very simple and do not require much beyond a contact form and Active Campaign integration.
Guide Studio had two special functionality elements:
- We create two Custom Post Types: One for their client case studies and another for small project highlights. We create some custom php coding to allow both blog posts and highlights to show up in the same blog feed.
- They wanted a time of their company on their "25 years of Guide Studio" page.
Some of the plugins we used:
Timeline
A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:
Onboarding: 1 week
Messaging & Wireframes: 3 weeks
Design & Revisions: 3 weeks
Build: 3 weeks
Revisions: 4 weeks
Launch: 1 week
Get a Website Snapshot
for $300
A lot of small businesses owners have a nagging suspicion that their website could be so much more. They're right. Change is easier than you think.
We would love to help you get a snap-shot of your existing site. Sign up here and we will send you a 5-10 minute video audit of your homepage.