Streimer Flusberg
The Client
Streimer & Flusberg
Who are they
Streimer Flusberg is a CPA firm specializing in proactive accounting, bookkeeping, and tax planning & preparation. Their goal is to simplify accounting for their clients through proactive, critical thinking.
The team at Streimer Flusberg is comprised of highly skilled and experienced accountants who are committed to staying up-to-date with the latest accounting practices and regulations. They take a proactive approach, identifying potential issues before they become problems, and providing solutions to help clients save time and money.
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Meet Our Spearhead:
Matt Banker
"My superpower is the ability to help business owners communicate more clearly. Often accounting firm owners are more technical in their communication or have difficulty explaining what their business does in a way that communicates the great value they bring to their clients. I like to think that I help smart people organize their thoughts and communicate in a way everyone else can understand."
Problem
Streimer & Flusberg CPA were in the midst of a major change to their business model. They were implementing new processes that would serve their clients better.
Their website was badly out of date and they had two goals that were in tension with each other 1) they wanted to make some important improvements quickly, but the busy tax season was looming, and 2) they wanted to do it right and not have to do it twice. They were familiar with work we had done for other accounting firms, and wanted a similar level of quality.
Solution
We create a custom solution for Streimer. We broke down their website project into two major phases. 1) Quick launch. 2) Expanded content. We wanted to get a core skeleton site up and running before tax season started (and they would be too busy to go through the web dev process). We focused on a few essential pages, developing the core messaging, and publishing their site as quick as possible.
After launch, we built out a full site map and started filling out the rest of the need content.
Top-Tier Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
Streimer & Flusberg strives to simplify their client's processes in order to help them achieve their goals. In was imperative that we conveyed this same message on their website by simplifying the design and content to make it as clear as possible. We utilized their minimal color scheme with the addition of a vibrant accent color to make the CTA's stand out along with bold color blocks, a bold, modern sans-serif font, and lots of white space to draw attention to the content and help the user's eye move effortlessly down the page. By using concise and clear copy along with minimalist design we were able to create an easy to read/scan website that gets their message across clear and effectively.
Click here to read some tips from our designer
Color & Fonts:
open-sans
Heading / Normal
open-sans
Other Headings / Bold
open-sans
Paragraph / Normal
Custom Graphics:
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Meet Our Spearhead:
Matt Banker
"My superpower is the ability to help business owners communicate more clearly. Often accounting firm owners are more technical in their communication or have difficulty explaining what their business does in a way that communicates the great value they bring to their clients. I like to think that I help smart people organize their thoughts and communicate in a way everyone else can understand."
Problem
Streimer & Flusberg CPA were in the midst of a major change to their business model. They were implementing new processes that would serve their clients better.
Their website was badly out of date and they had two goals that were in tension with each other 1) they wanted to make some important improvements quickly, but the busy tax season was looming, and 2) they wanted to do it right and not have to do it twice. They were familiar with work we had done for other accounting firms, and wanted a similar level of quality.
Solution
We create a custom solution for Streimer. We broke down their website project into two major phases. 1) Quick launch. 2) Expanded content. We wanted to get a core skeleton site up and running before tax season started (and they would be too busy to go through the web dev process). We focused on a few essential pages, developing the core messaging, and publishing their site as quick as possible.
After launch, we built out a full site map and started filling out the rest of the need content.
Top-Teir Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
Streimer & Flusberg strives to simplify their client's processes in order to help them achieve their goals. In was imperative that we conveyed this same message on their website by simplifying the design and content to make it as clear as possible. We utilized their minimal color scheme with the addition of a vibrant accent color to make the CTA's stand out along with bold color blocks, a bold, modern sans-serif font, and lots of white space to draw attention to the content and help the user's eye move effortlessly down the page. By using concise and clear copy along with minimalist design we were able to create an easy to read/scan website that gets their message across clear and effectively.
Click here to read some tips from our designer
Color & Fonts:
open-sans
Heading / Normal
open-sans
Other Headings / Bold
open-sans
Paragraph / Normal
Custom Graphics:
Our Building Process
01. Platform & Technology
We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.
02. Functionality
Most websites we make are what we call "Marketing Sites." They exist to guide a prospective client through the get-to-know-you phase and hand them off to your sales team. Marketing Sites are generally very simple and do not require much beyond a contact form and Active Campaign integration.
Some of the plugins we used:
Timeline
A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:
Onboarding: 1 week
Messaging & Wireframes: 3 weeks
Design & Revisions: 3 weeks
Build: 3 weeks
Revisions: 4 weeks
Launch: 1 week
We had our kick-off call with Bee Clean on Nov 21st and launched their site on Jan 19th! That's just 8 weeks! Considering the majority of this project happened over the holiday season, we are quite proud of our ability to turn this project around so quickly.
Get a Website Snapshot
for $300
A lot of small businesses owners have a nagging suspicion that their website could be so much more. They're right. Change is easier than you think.
We would love to help you get a snap-shot of your existing site. Sign up here and we will send you a 5-10 minute video audit of your homepage.