AISB – Hope International
Client
Problem
English speaking schools in Beijing are highly scrutinized when international embassy workers or business men and women are looking for a school for their children. AISB Home International needed a website that set it apart from other international schools.
Solution
It was easy to identify what prospective parents are look for: academic excellence. Pair that with AISB's distinguishing element of focusing on character development and we had really solid messaging right from the get-go. To alleviate parental fears, we made sure to include many testimonials throughout the site, provide a simple 3-step enrollment process, and include messaging that highlights AISB's caring environment.
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