GMC CPA

The Client

GMC CPA

Who are they

GMC CPA is a sister company to My Office Pro, another one of the portfolio items you will see featured on our site. Where My Office Pro focused on Payroll and HR systems, GMC CPA specializes in Accounting and Advisory services. Having served over 1000 business in the past 35 years, GMC CPA is a wealth of knowledge and expertise in their industry and they wanted a website that reflected that.

screencapture-gmccpa-2022-10-12

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Problem

A lot of business owners get frustrated as they spend too much time on menial tasks like accounting and bookkeeping while their area of expertise is neglected. Businesses looking for an accountant or CPA and looking to solve a problem: "Free up my time so I can focus on what matters most." GMC needed website messaging that connected with their site visitors and clearly communicated, "I get it. I've got a solution for you..."

Solution

The #1 driving motivation for most business owners is, "Growth." Their main object is to grow their business and if GMC CPA's services didn't contribute to that end, they aren't going to land the sale. The first thing you see when you land on their website is, "Take Your Business To The Next Level," tapping into that underlying drive for business success. The rest of the page is written to empathize with the "Do what you do best" concept and offer a simple, three-step solution to achieve what they're striving for. Step three was written specifically to highlight that point: "Watch Your Business Thrive."

Top-Teir Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

As sister companies, GMC CPA and My Office Pro offer different services, but they target the same audience. In an effort to save both time and money, it was in their best interest to use the same layout and overarching design elements from My Office Pro on this new site. In order to differentiate them from one another, we did use different imagery that would still resonate with their target audience of business owners. We also stayed within the same blue color family to exude a sense of trust, loyalty, and confidence but simply changed the primary color from light blue, to dark blue. These two companies are still clearly related but have just enough distinction to set them apart.

Click here to read some tips from our designer

Color & Fonts:

poppins

Heading / Semi Bold

nunito

Paragraph / Normal

Custom Graphics:

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Problem

A lot of business owners get frustrated as they spend too much time on menial tasks like accounting and bookkeeping while their area of expertise is neglected. Businesses looking for an accountant or CPA and looking to solve a problem: "Free up my time so I can focus on what matters most." GMC needed website messaging that connected with their site visitors and clearly communicated, "I get it. I've got a solution for you..."

Solution

The #1 driving motivation for most business owners is, "Growth." Their main object is to grow their business and if GMC CPA's services didn't contribute to that end, they aren't going to land the sale. The first thing you see when you land on their website is, "Take Your Business To The Next Level," tapping into that underlying drive for business success. The rest of the page is written to empathize with the "Do what you do best" concept and offer a simple, three-step solution to achieve what they're striving for. Step three was written specifically to highlight that point: "Watch Your Business Thrive."

Top-Teir Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

As sister companies, GMC CPA and My Office Pro offer different services, but they target the same audience. In an effort to save both time and money, it was in their best interest to use the same layout and overarching design elements from My Office Pro on this new site. In order to differentiate them from one another, we did use different imagery that would still resonate with their target audience of business owners. We also stayed within the same blue color family to exude a sense of trust, loyalty, and confidence but simply changed the primary color from light blue, to dark blue. These two companies are still clearly related but have just enough distinction to set them apart.

Click here to read some tips from our designer

Color & Fonts:

poppins

Heading / Semi Bold

nunito

Paragraph / Normal

Custom Graphics:

screencapture-gmccpa-2022-10-12

Our Building Process

01. Platform & Technology

We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.

02. Functionality

Most websites we make are what we call "Marketing Sites." They exist to guide a prospective client through the get-to-know-you phase and hand them off to your sales team. Marketing Sites are generally very simple and do not require much beyond a contact form and Active Campaign integration.

GMC CPA had one specialized request that took a little custom tinkering:

They wanted a drop-down Client Center row that would show all the login information any of their clients might need to access their different platforms and tools. Using a custom Modal Popup and a saved row in Beaver Builder, we were able to create something that looked and operated super smooth.

Some of the plugins we used:

Timeline

A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:

Onboarding: 1 week

Messaging & Wireframes: 3 weeks

Design & Revisions: 3 weeks

Build: 3 weeks

Revisions: 4 weeks

Launch: 1 week

We had our kick-off call with GMC CPA on July 25th and launched their site on Oct 5th. That's a hair more than 10 weeks! Using and existing website as a design template allowed us to get through this website project faster than most.

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screencapture-bankercreative-2022-06-29-10_46_45

Get a Website Snapshot

for $300

A lot of small businesses owners have a nagging suspicion that their website could be so much more. They're right. Change is easier than you think.

We would love to help you get a snap-shot of your existing site. Sign up here and we will send you a 5-10 minute video audit of your homepage.

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