Big Sky

The Client

Big Sky

Who are they

Big Sky helps owners who want to take their business to the next level by franchising. They have been helping companies for over 15 years. They are experts in navigating the intricacies of franchising a company, helping owners build something bigger than themselves and inviting others to participate in their success.

Banker Creative original wrote, designed, and built their site in early 2019 and did a homepage refresh in the summer of 2022.

screencapture-bigskyfranchiseteam-2022-08-05-16_11_01

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Problem

Big Sky helps other businesses become franchises. They do it with a personal touch that is rare in the franchising world. They needed clear messaging and a way to showcase that they were about the relationship and personal service just as much as crunching hard numbers.

Solution

The StoryBrand method was big here. We told the story through their website of how Big Sky helps their clients overcome problems to be the hero of their own story. Shifting the focus from Big Sky to their clients allowed them to show that their emphasis on relationships with their clients is more than just lip service -- it is the foundation for every business relationship they cultivate.

Top-Teir Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

Big Sky Franchise Team has a mission to: Inspire and Foster Greatness by helping business owners franchise their business. Their business name "Big Sky" and logo itself which displays a large cloud - insinuates the sky is the limit! We wanted to play off this concept in the web design using large rounded shapes, overlays, and patterns to keep the user engaged and wanting to continue navigating through the site, as if they were embarking on an exciting adventure - anxiously awaiting what might come next. We made sure the content was clear and concise and formatted into easy-to-read blocks to make it easy for a business owner to digest everything while giving them confidence to think big and take this next step in their business journey.

Click here to read some tips from our designer

Color & Fonts:

archivo

Heading / Normal

open-sans

Paragraph / Normal

Custom Graphics:

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Problem

Big Sky helps other businesses become franchises. They do it with a personal touch that is rare in the franchising world. They needed clear messaging and a way to showcase that they were about the relationship and personal service just as much as crunching hard numbers.

Solution

The StoryBrand method was big here. We told the story through their website of how Big Sky helps their clients overcome problems to be the hero of their own story. Shifting the focus from Big Sky to their clients allowed them to show that their emphasis on relationships with their clients is more than just lip service -- it is the foundation for every business relationship they cultivate.

Top-Teir Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

Big Sky Franchise Team has a mission to: Inspire and Foster Greatness by helping business owners franchise their business. Their business name "Big Sky" and logo itself which displays a large cloud - insinuates the sky is the limit! We wanted to play off this concept in the web design using large rounded shapes, overlays, and patterns to keep the user engaged and wanting to continue navigating through the site, as if they were embarking on an exciting adventure - anxiously awaiting what might come next. We made sure the content was clear and concise and formatted into easy-to-read blocks to make it easy for a business owner to digest everything while giving them confidence to think big and take this next step in their business journey.

Click here to read some tips from our designer

Color & Fonts:

archivo

Heading / Bold

open-sans

Paragraph / Bold

Custom Graphics:

screencapture-bigskyfranchiseteam-2022-08-05-16_11_01

Our Building Process

01. Platform & Technology

We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.

02. Functionality

Most websites we make are what we call "Marketing Sites." They exist to guide a prospective client through the get-to-know-you phase and hand them off to your sales team. Marketing Sites are generally very simple and do not require much beyond a contact form and Active Campaign integration.

Big Sky distinguishing elements:

Big sky is a fairly straight forward website. We did have to create an extensive client-logo section on the about page (great content for building authority), and some customized archive pages for the Podcast page.

Some of the plugins we used:

Timeline

A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:

Onboarding: 1 week

Messaging & Wireframes: 3 weeks

Design & Revisions: 3 weeks

Build: 3 weeks

Revisions: 4 weeks

Launch: 1 week

The Big Sky homepage redesign look us 12 weeks from May to August.

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Get a Website Snapshot

for $300

A lot of small businesses owners have a nagging suspicion that their website could be so much more. They're right. Change is easier than you think.

We would love to help you get a snap-shot of your existing site. Sign up here and we will send you a 5-10 minute video audit of your homepage.

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