Forthright

The Client

Forthright

Who are they

Forthright has developed several different dispute-resolution solutions for businesses and individuals. Alongside their sister brands, Forthright provides Alternative Dispute Resolution (ADR) solutions for those who would rather avoid the costly and inefficient court system. With over 38 years of experience, they are well established experts in the area of dispute resolution.

screencapture-forthright-2024-02-14

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Meet Our Spearhead:

Benji Albrecht

Benji is a StoryBrand certified guide with an MBA in internet marketing. He specializes in marketing within the legal industry, having been a Firm Administrator and Paralegal himself. Benji brings extensive knowledge of best-practice messaging and marketing strategy as well as real-life experience in legal, which made him the perfect strategist and guide for this project.

Problem

Forthright had an older website that needed more clarity around their messaging. As a company with many brands, they needed to be more specific about what this brand offers, and they needed to connect more directly with their ideal clients.

See Forthright's Old Site

Solution

The messaging the website included refocusing on ADR as well as the idea of PREVENTING future conflicts. This emphasis of setting up a system that goes beyond the current conflict in order to prepare for and prevent future conflicts is a connection point that many people resonate with, deeply. Of course we made direct connections to the cost-effectiveness of Forthright's ADR solutions as well as pointing out the pitfalls they will want to avoid.

Top-Teir Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

The Forthright Financial website embodies a sleek and polished design, tailored for those seeking top-tier dispute resolution. Geared toward the 35-50 age group, it conveys professionalism and reliability. Utilizing their existing color palette of blue, black, and gray, the design integrates clean grids and generous white space, ensuring a visually engaging and easy-to-navigate experience. By combining the timeless sophistication of Merriweather for subtitles with the contemporary appeal of Lato, the fonts strike a balance between traditional and modern.

Simple iconography streamlines user interaction, guiding visitors seamlessly through the site's layout. Overall, the design encapsulates the company's ethos, offering a polished digital platform that exudes credibility and trust while catering to the discerning needs of its audience.

Color & Fonts:

lato

Heading / Bold

merriweather

Other Heading / Normal

lato

Paragraph / Normal

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Meet Our Spearhead:

Benji Albrecht

Benji is a StoryBrand certified guide with an MBA in internet marketing. He specializes in marketing within the legal industry, having been a Firm Administrator and Paralegal himself. Benji brings extensive knowledge of best-practice messaging and marketing strategy as well as real-life experience in legal, which made him the perfect strategist and guide for this project.

Problem

Forthright had an older website that needed more clarity around their messaging. As a company with many brands, they needed to be more specific about what this brand offers, and they needed to connect more directly with their ideal clients.

See Forthright's Old Site

Solution

The messaging the website included refocusing on ADR as well as the idea of PREVENTING future conflicts. This emphasis of setting up a system that goes beyond the current conflict in order to prepare for and prevent future conflicts is a connection point that many people resonate with, deeply. Of course we made direct connections to the cost-effectiveness of Forthright's ADR solutions as well as pointing out the pitfalls they will want to avoid.

Top-Teir Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

The Forthright Financial website embodies a sleek and polished design, tailored for those seeking top-tier dispute resolution. Geared toward the 35-50 age group, it conveys professionalism and reliability. Utilizing their existing color palette of blue, black, and gray, the design integrates clean grids and generous white space, ensuring a visually engaging and easy-to-navigate experience. By combining the timeless sophistication of Merriweather for subtitles with the contemporary appeal of Lato, the fonts strike a balance between traditional and modern.

Simple iconography streamlines user interaction, guiding visitors seamlessly through the site's layout. Overall, the design encapsulates the company's ethos, offering a polished digital platform that exudes credibility and trust while catering to the discerning needs of its audience.

Color & Fonts:

lato

Heading / Bold

merriweather

Other Heading / Normal

lato

Paragraph / Normal

screencapture-forthright-2024-02-14

Our Building Process

01. Platform & Technology

We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.

02. Functionality

Forthright has plans to write about conflict resolution extensively. They wanted a blog that can easily be filtered by category, so we created a dynamic filter on their blog archive.

Some of the plugins we used:

Timeline

A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:

Onboarding: 1 week

Messaging & Wireframes: 3 weeks

Design & Revisions: 3 weeks

Build: 3 weeks

Revisions: 4 weeks

Launch: 1 week

We started the Forthright project on August 22nd. Our target launch date was November 27th. We launched their site precisely on our target date of November 27th!

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