Open Reading

The Client

Open Reading, Inc.

Who are they

Open Reading and Fletcher's Place is an innovative reading program that utilizes kinetic bodily movements to help kids learn and integrate letter sounds. Instead of rote memorization, they use play and problem solving to activate kid's natural learning faculties. Using videos and game books, Open Reading can be used both in classrooms and at home.

FireShot Capture 081 - Home - Open Reading, Inc. - openreading.com

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Meet Our Spearheads:

Matt Banker

Matt has worked with many non-profits and causes over the years (although Open Reading is not a non-profit, it has a meaningful cause in a similar way), helping them cultivate powerful messaging to connect with site visitors on an empathic and empowering level. He is especially good at crafting language that connects with a site visitor's felt needs and walks them through a simple process to achieve success.

Problem

Open Reading has been around for a long time (over 40 years), helping kids who would otherwise be struggling to read. It is a powerful and effective tool, but it has been a struggle to get the word out there. They needed a modern website that would bring their movement into the modern era and communicate their product effectively.

See Open Reading's Old Site

Solution

We focused the messaging on the children who are falling behind in their reading level, offering an alternate learning format through play and problem-solving. These kids have already tried the traditional learning process, and it failed them. "It's not your fault or your chid's fault." We wanted to alleviate the anxiety that parents feel about their children and offer them hope. Then we presented a simple 3-step plan to help their child succeed.

Top-Tier Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

Open Reading values the significance of a delightful and effective learning experience for young minds. Our website design resonates with our audience of homeschool parents and teachers guiding children on their reading journey.

The retro-inspired color palette and playful iconography embody the spirit of fun and exploration. Additionally, hand-drawn doodles throughout the website add a personal touch, sparking creativity.

The site's photography captures heartwarming moments of kids fully immersed in hands-on learning and play, illuminating the joy of discovery with their happy and smiling faces.

We also had the opportunity to breathe new life into their logo, symbolizing growth and metamorphosis. The updated logo depicts an open book with butterfly antennas, representing the transformation that occurs when children unlock the magical world of reading, spreading their wings to explore boundless possibilities.

Color & Fonts:

montserrat

Heading / Ultra-Bold

montserrat

Other Heading / Semi-Bold

lustria

Other Heading / Normal

montserrat

Paragraph / Normal

Custom Graphics:

We revised the Open Reading logo to modernize it and created colorful, custom icons to use throughout their site.

Words First

Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.

Meet Our Spearhead:

Matt Banker

Matt has worked with many non-profits and causes over the years (although Open Reading is not a non-profit, it has a meaningful cause in a similar way), helping them cultivate powerful messaging to connect with site visitors on an empathic and empowering level. He is especially good at crafting language that connects with a site visitor's felt needs and walks them through a simple process to achieve success.

Problem

Open Reading has been around for a long time (over 40 years), helping kids who would otherwise be struggling to read. It is a powerful and effective tool, but it has been a struggle to get the word out there. They needed a modern website that would bring their movement into the modern era and communicate their product effectively.

See Open Reading's Old Site

Solution

We focused the messaging on the children who are falling behind in their reading level, offering an alternate learning format through play and problem-solving. These kids have already tried the traditional learning process, and it failed them. "It's not your fault or your chid's fault." We wanted to alleviate the anxiety that parents feel about their children and offer them hope. Then we presented a simple 3-step plan to help their child succeed.

Top-Teir Design

Good design supports good messaging and increases brand authority.

Driving Design Concept:

Open Reading values the significance of a delightful and effective learning experience for young minds. Our website design resonates with our audience of homeschool parents and teachers guiding children on their reading journey.

The retro-inspired color palette and playful iconography embody the spirit of fun and exploration. Additionally, hand-drawn doodles throughout the website add a personal touch, sparking creativity.

The site's photography captures heartwarming moments of kids fully immersed in hands-on learning and play, illuminating the joy of discovery with their happy and smiling faces.

We also had the opportunity to breathe new life into their logo, symbolizing growth and metamorphosis. The updated logo depicts an open book with butterfly antennas, representing the transformation that occurs when children unlock the magical world of reading, spreading their wings to explore boundless possibilities.

Color & Fonts:

montserrat

Heading / Ultra-Bold

montserrat

Other Heading / Semi-Bold

lustria

Other Heading / Normal

montserrat

Paragraph / Normal

Custom Graphic:

We revised the Open Reading logo to modernize it and created colorful, custom icons to use throughout their site.

FireShot Capture 081 - Home - Open Reading, Inc. - openreading.com

Our Building Process

01. Platform & Technology

We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.

02. Functionality

Open Reading needed to have an archive of free "Sound Movement" training videos for kids as well as full episodes of their Fletcher's Place series. We created expanding accordion sections for their different sound movements and a custom post type for their Fletcher's Place series.

Some of the plugins we used:

Timeline

A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:

Onboarding: 1 week

Messaging & Wireframes: 3 weeks

Design & Revisions: 3 weeks

Build: 3 weeks

Revisions: 4 weeks

Launch: 1 week

We started the Open Reading project on March 14th. Our target launch date was June 30th and we launched the site on July 21st, for a total of 18 weeks.

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