Payroll Complete
The Client
Payroll Complete
Who are they
Payroll Complete is a sister brand of Accounting Complete who focus on taking care of the day-to-day details of payroll, compliance, and deadlines while providing professional reporting and guidance. More than just "running payroll," they emphasis listening to their client's needs, goals, and concerns to help them develop an effective plan of action.
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Meet Our Spearhead:
Matt Banker
In addition to being a StoryBrand certified guide, Matt specializes in marketing strategy for accountants and CPAs. He is a marketing strategist and coach for multiple Accounting and CPA firms. His intimate knowledge of the accounting industry makes him the perfect strategist and messaging guide for companies like Corneliuson. He knows their ideal client and how to connect with them on a deep, empathetic level.
Problem
We recently did a homepage refresh for Accounting Complete (both messaging and design) and they know their Payroll Complete needed the same treatment. Although their old site was "okay" it was also starting to feel dated and wasn't connecting with prospective clients on the level they desired.
Solution
Payroll Complete wanted a budget-friendly face-lift, not a full website redesign. We used the homepage refresh we did for Accounting Complete as our starting point and implemented Payroll Complete's brand elements. We repurposed their messaging/copy and focused on updating the style.
Top-Teir Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
The new site design for Payroll Complete embraces a modern and trustworthy aesthetic to appeal to its core audience of business owners. A clean sans-serif font paired with the existing brand colors of green, orange and gray creates a professional yet approachable feel. The homepage is anchored by a compelling b-roll video in the hero section, immediately showcasing Payroll Complete's reliable payroll services while the repeated use of the recognizable logo as a watermark element reinforces brand identity. Overall, the design strikes a balance between innovative freshness and established credibility that aligns with Payroll Complete's brand personality of being a reliable and trustworthy payroll partner.
Color & Fonts:
montserrat
Heading / Normal
montserrat
Other Heading / Bold
montserrat
Paragraph / Medium
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Meet Our Spearhead:
Matt Banker
In addition to being a StoryBrand certified guide, Matt specializes in marketing strategy for accountants and CPAs. He is a marketing strategist and coach for multiple Accounting and CPA firms. His intimate knowledge of the accounting industry makes him the perfect strategist and messaging guide for companies like Corneliuson. He knows their ideal client and how to connect with them on a deep, empathetic level.
Problem
We recently did a homepage refresh for Accounting Complete (both messaging and design) and they know their Payroll Complete needed the same treatment. Although their old site was "okay" it was also starting to feel dated and wasn't connecting with prospective clients on the level they desired.
Solution
Payroll Complete wanted a budget-friendly face-lift, not a full website redesign. We used the homepage refresh we did for Accounting Complete as our starting point and implemented Payroll Complete's brand elements. We repurposed their messaging/copy and focused on updating the style.
Top-Teir Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
The new site design for Payroll Complete embraces a modern and trustworthy aesthetic to appeal to its core audience of business owners. A clean sans-serif font paired with the existing brand colors of green, orange and gray creates a professional yet approachable feel. The homepage is anchored by a compelling b-roll video in the hero section, immediately showcasing Payroll Complete's reliable payroll services while the repeated use of the recognizable logo as a watermark element reinforces brand identity. Overall, the design strikes a balance between innovative freshness and established credibility that aligns with Payroll Complete's brand personality of being a reliable and trustworthy payroll partner.
Color & Fonts:
montserrat
Heading / Normal
montserrat
Other Heading / Bold
montserrat
Paragraph / Medium
Our Building Process
01. Platform & Technology
We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.
02. Functionality
Payroll Complete wanted a better vetting system on their contact page. We create a conditional-logic form to help clarify who is a good fit for them to work with. On the form completion, they would redirect to a scheduler page with a Calendly scheduler embedded and pre-filled form fields from the first page.
Some of the plugins we used:
Timeline
A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:
Onboarding: 1 week
Messaging & Wireframes: 3 weeks
Design & Revisions: 3 weeks
Build: 3 weeks
Revisions: 4 weeks
Launch: 1 week
We started the Payroll Complete website project on March 22nd and launched the site on May 9th for a total of 7 weeks.
Get a Website Snapshot
for $300
A lot of small businesses owners have a nagging suspicion that their website could be so much more. They're right. Change is easier than you think.
We would love to help you get a snap-shot of your existing site. Sign up here and we will send you a 5-10 minute video audit of your homepage.