Atteign Financial needed to attract a new kind of client. They were moving away from their tax-focused approach to a more all-encompassing monthly accounting focus. They needed a complete rebrand.
This one started from the ground up. First, we conducted a series of meetings where we formed a brandscript alongside Atteign to find the messaging that would attract the clients they want. This informed the design process where we created a new logo and style guide that emphasized a clean, simple look to complement their messaging. We then created a marketing funnel, drafting an ebook to help them start their email list so they could passively collect sales leads directly from their website.
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