Corneliuson
The Client
Corneliuson & Associates
Who are they
Corneliuson and Associates has a 25-year track record of helping small and medium-sized businesses thrive. Providing accounting, bookkeeping, payroll, and tax services, they're a one-stop shop for accounting needs. They have a heavy emphasis on their human-to-human connection in an ever-increasingly automated world.
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Meet Our Spearheads:
Matt Banker
In addition to being a StoryBrand certified guide, Matt specializes in marketing strategy for accountants and CPAs. He is a marketing strategist and coach for multiple Accounting and CPA firms. His intimate knowledge of the accounting industry makes him the perfect strategist and messaging guide for companies like Corneliuson. He knows their ideal client and how to connect with them on a deep, empathetic level.
Problem
Corneliuson had a functional website that was written and optimized for SEO. They felt they were overpaying for results that under-delivered. They wanted to continue to invest in their marketing, but they wanted to see actual leads, not just site traffic. They needed a website that was written for humans, not SEO bots. A website that clearly communicated their humanness and connection-focus. A website that said, "We get it. And, we're here to help."
Solution
Corneliuson has two powerful things working for their benefit: 1. They have a human-to-human focus. We emphasized this in our first value stack item "Get a person." 2. They have a long history of experience and expertise. Our second value stack item is "Get a system." We wrote their website in a way that highlighted the fact that Corneliuson has been around long enough to know what works and what doesn't. They have a system that can be trusted. We also added a very clear pricing page. Everyone shopping for an accountant wants to know what to expect, price-wise. We believe it is best to be upfront and open to alleviate those fears and show that you're not try to trick them into working with you.
Top-Teir Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
Corneliuson came to us with an existing logo and color palette. Our design team chose to introduce a calming deep blue to their orange color scheme to create a visually striking yet sophisticated palette. Using sleek sans-serif fonts and thin-lined icons, we crafted a user-friendly interface that exudes reliability and sophistication. Engaging lifestyle imagery showcases Corneliuson's caring approach, while rounded elements mirror their logo mark and ample white space maintain a clean and professional aesthetic.
Color & Fonts:
DM Sans
Heading / Normal
DM Sans
Paragraph / Normal
We believe in adding testimonial sections throughout your website. On this build, we added a Typewriter animation to the testimonials to draw the eye and give the impression that the quote is happening in real time.
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Meet Our Spearhead:
Matt Banker
In addition to being a StoryBrand certified guide, Matt specializes in marketing strategy for accountants and CPAs. He is a marketing strategist and coach for multiple Accounting and CPA firms. His intimate knowledge of the accounting industry makes him the perfect strategist and messaging guide for companies like Corneliuson. He knows their ideal client and how to connect with them on a deep, empathetic level.
Problem
Corneliuson had a functional website that was written and optimized for SEO. They felt they were overpaying for results that under-delivered. They wanted to continue to invest in their marketing, but they wanted to see actual leads, not just site traffic. They needed a website that was written for humans, not SEO bots. A website that clearly communicated their humanness and connection-focus. A website that said, "We get it. And, we're here to help."
Solution
Corneliuson has two powerful things working for their benefit: 1. They have a human-to-human focus. We emphasized this in our first value stack item "Get a person." 2. They have a long history of experience and expertise. Our second value stack item is "Get a system." We wrote their website in a way that highlighted the fact that Corneliuson has been around long enough to know what works and what doesn't. They have a system that can be trusted. We also added a very clear pricing page. Everyone shopping for an accountant wants to know what to expect, price-wise. We believe it is best to be upfront and open to alleviate those fears and show that you're not try to trick them into working with you.
Top-Teir Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
Corneliuson came to us with an existing logo and color palette. Our design team chose to introduce a calming deep blue to their orange color scheme to create a visually striking yet sophisticated palette. Using sleek sans-serif fonts and thin-lined icons, we crafted a user-friendly interface that exudes reliability and sophistication. Engaging lifestyle imagery showcases Corneliuson's caring approach, while rounded elements mirror their logo mark and ample white space maintain a clean and professional aesthetic.
Color & Fonts:
DM Sans
Heading / Normal
DM Sans
Paragraph / Normal
We believe in adding testimonial sections throughout your website. On this build, we added a Typewriter animation to the testimonials to draw the eye and give the impression that the quote is happening in real time.
Our Building Process
01. Platform & Technology
We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.
02. Functionality
Corneliuson had a good archive of blog posts. We improved the user experience of their blog by adding a filterable archive function that allows people to narrow down the blog posts by category in a single click.
Some of the plugins we used:
Timeline
A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:
Onboarding: 1 week
Messaging & Wireframes: 3 weeks
Design & Revisions: 3 weeks
Build: 3 weeks
Revisions: 4 weeks
Launch: 1 week
We started the Corneliuson website project on December 18th. Our target launch date was March 18th. We launched their site early on March 11th for a total of 12 weeks.
Get a Website Snapshot
for $300
A lot of small businesses owners have a nagging suspicion that their website could be so much more. They're right. Change is easier than you think.
We would love to help you get a snap-shot of your existing site. Sign up here and we will send you a 5-10 minute video audit of your homepage.