Diamant Accounting
The Client
Diamant Accounting
Who are they
Diamant Accounting is a no-nonsense accounting and advisory firm that helps hard-working owners take control of their business. They work collaboratively with their clients to help them improve cash-flow, reduce expenses, and optimize their taxes.
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Meet Our Spearhead:
Matt Banker
In addition to being a StoryBrand certified guide, Matt specializes in marketing strategy for accountants and CPAs. He is a marketing strategist and coach for multiple Accounting and CPA firms. His intimate knowledge of the accounting industry makes him the perfect strategist and messaging guide for companies like Corneliuson. He knows their ideal client and how to connect with them on a deep, empathetic level.
Problem
Diamant was a well-established firm but had not yet invested in developing a professional website. They were ready to take that next big step into the big leagues and enter the world of digital marketing. The first step is to have an effective website.
Solution
Diamant is a generalist accounting firm whose primary client base will be from the surrounding area. We planned, wrote, and built the site with local SEO in mind. We made sure to include many authority-builders (like testimonials and logos of clients they have helped)
Top-Teir Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
Color & Fonts:
termina
Heading / Bold
montserrat
Other Heading / Medium
montserrat
Paragraph / Normal
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Meet Our Spearhead:
Matt Banker
In addition to being a StoryBrand certified guide, Matt specializes in marketing strategy for accountants and CPAs. He is a marketing strategist and coach for multiple Accounting and CPA firms. His intimate knowledge of the accounting industry makes him the perfect strategist and messaging guide for companies like Corneliuson. He knows their ideal client and how to connect with them on a deep, empathetic level.
Problem
Diamant was a well-established firm but had not yet invested in developing a professional website. They were ready to take that next big step into the big leagues and enter the world of digital marketing. The first step is to have an effective website.
Solution
Diamant is a generalist accounting firm whose primary client base will be from the surrounding area. We planned, wrote, and built the site with local SEO in mind. We made sure to include many authority-builders (like testimonials and logos of clients they have helped)
Top-Teir Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
For Diamant Accounting, we crafted a modern, professional website that reflects their innovative and friendly brand. Using the bold, easy to read Termina font for headings and a minimal color palette of blue, yellow, and grey, the design conveys trustworthiness and approachability. A clean grid layout with overlapping elements adds visual interest, while ample white space ensures easy navigation and a clutter-free experience. This design effectively highlights Diamant Accounting's expertise in small business accounting, payroll, tax, and advisory services, positioning them as a reliable and forward-thinking partner for small business owners.
Color & Fonts:
termina
Heading / BOLD
montserrat
Other Heading / Medium
montserrat
Paragraph / Normal
Our Building Process
01. Platform & Technology
We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.
02. Functionality
Diamant wanted a simple vetting process built into the contact form to help filter out unqualified leads. We created a simple conditional logic form so that only small business owners could submit the form and get forwarded to the Scheduler page.
Some of the plugins we used:
Timeline
A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:
Onboarding: 1 week
Messaging & Wireframes: 3 weeks
Design & Revisions: 3 weeks
Build: 3 weeks
Revisions: 4 weeks
Launch: 1 week
We started the Diamant website project on March 15th. Our target launch date was June 14th. We launched their site on June 21st for a total of 14 weeks.
Get a Website Snapshot
for $300
A lot of small businesses owners have a nagging suspicion that their website could be so much more. They're right. Change is easier than you think.
We would love to help you get a snap-shot of your existing site. Sign up here and we will send you a 5-10 minute video audit of your homepage.