APrime
The Client
APrime Technology
Who are they
With a highly skilled team of MIT professionals, APrime develops product and engineers technology solutions for start ups who need are ready to exploding into the industry. Specializing in working with start ups in the Healthcare, Quantitative Finance, and Education industries, APrime will take your fresh idea from idea to product to scale.
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Project StoryBrand Guide:
Kelly Sjol
Kelly took charge in leading this project and played a significant role as the StoryBrand Guide, Strategist, and Copywriter. Kelly specializes in working with working with companies in the tech industry, so this was a perfect project for her.
Problem
APrime needed more than a face-lift on their site, they needed messaging that connected with their clients and communicated, "We understand what you're going through." Like many companies, their old website told APrime's story instead of their client's story. This is the most common issues that we see when auditing and reworking websites for clients.
Solution
As a business that can do almost anything for any company, they spent a lot of time identifying specialized industries and getting very clear about what they do: product development. The messaging had to cut through any technical jargon and bring it down to earth for the average site visitor. They also spent a lot of time writing case studies to show visitors, in action, what it looks like to work with them.
Top-Tier Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
APrime is a technological leader in their field. They needed a design that communicated forward movement into the future. Thankfully, they didn't shy away from the bold options, as the we think the final design perfectly fits their company's culture and product.
With a well established, simple, and unique logo, we were able to give subtle nods to that logo throughout the website with little pink rectangles, blocky pink checkmarks, and bold all-caps headings.
The biggest win was the custom designed home hero image. It took us a while to come to a final decision on that section, but it was well worth it.
Click here to read some tips from our designer
Color & Fonts:
bebas neue
Heading / Normal
dosis
Paragraph / Medium
Custom Graphics:
Words First
Words lead to more sales. That's why we spend the time needed to get to know you and your ideal clients.
Kelly Sjol
Kelly took charge in leading this project and played a significant role as the StoryBrand Guide, Strategist, and Copywriter. Kelly specializes in working with working with companies in the tech industry, so this was a perfect project for her.
Problem
APrime needed more than a face-lift on their site, they needed messaging that connected with their clients and communicated, "We understand what you're going through." Like many companies, their old website told APrime's story instead of their client's story. This is the most common issues that we see when auditing and reworking websites for clients.
Solution
As a business that can do almost anything for any company, they spent a lot of time identifying specialized industries and getting very clear about what they do: product development. The messaging had to cut through any technical jargon and bring it down to earth for the average site visitor. They also spent a lot of time writing case studies to show visitors, in action, what it looks like to work with them.
Top-Teir Design
Good design supports good messaging and increases brand authority.
Driving Design Concept:
APrime is a technological leader in their field. They needed a design that communicated forward movement into the future. Thankfully, they didn't shy away from the bold options, as the we think the final design perfectly fits their company's culture and product.
With a well established, simple, and unique logo, we were able to give subtle nods to that logo throughout the website with little pink rectangles, blocky pink checkmarks, and bold all-caps headings.
The biggest win was the custom designed home hero image. It took us a while to come to a final decision on that section, but it was well worth it.
Click here to read some tips from our designer
Color & Fonts:
bebas neue
Heading / Normal
dosis
Paragraph / Medium
Custom Graphics:
Our Building Process
01. Platform & Technology
We build our sites on WordPress using an intuitive and easy-to-manage page builder (Beaver Builder). We do this primarily because our clients want a website that is simple enough for them to manage on their own: add blog posts, swap out images, make copy changes.
02. Functionality
Most websites we make are what we call "Marketing Sites." They exist to guide a prospective client through the get-to-know-you phase and hand them off to your sales team. Marketing Sites are generally very simple and do not require much beyond a contact form and Active Campaign integration.
APrime Technology had one special functionality element:
- A custom post type to allow the easy creation and maintenance of continued Case Studies.
Some of the plugins and embeds we used:
Timeline
A standard website project takes between 11 and 16 weeks, depending on how responsive our clients are able to be when we need their input or feedback. Here are average timeframes:
Onboarding: 1 week
Messaging & Wireframes: 3 weeks
Design & Revisions: 3 weeks
Build: 3 weeks
Revisions: 4 weeks
Launch: 1 week
We had our kick-off call with APrime on October 3rd and launched their site on January 11th. That's just 14 weeks!
Get a Website Snapshot
for $300
A lot of small businesses owners have a nagging suspicion that their website could be so much more. They're right. Change is easier than you think.
We would love to help you get a snap-shot of your existing site. Sign up here and we will send you a 5-10 minute video audit of your homepage.