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How to market advisory services as a CPA firm
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People are Shallow: Why well-written websites still need good design
You read the title, you get the idea. Is there more nuance to it than that? Absolutely. That said, if you’re spending a ton of time getting your copy together with StoryBrand or TAYA or whatever system you use, but aren’t spending that time on the design of your website – well, you’re not going…
How to generate traffic to your StoryBrand landing page for lawyers
Benji Albrecht is a Storybrand guide and the head of his own marketing strategy company. Specializing in SEO and CRO for his clients, Albrecht has helped many law firms optimize their marketing and provided useful strategy for marketing in the real world. One thing he realized: StoryBrand was amazing once it got people to your…
How much does it cost us to design your website?
The short answer to this question is 15k – but you’re going to want to stick around for the longer one too. Your business’ website is vitally important. It’s the first place that most people will learn about and interact with your business – that makes it a marketing tool, an educational space, and (ideally)…
Why StoryBrand websites still need good design
Imagine you’ve gone to a work interview and you’re totally prepared. You have the right experience, you’ve gone over every question you think they might ask – you’re ready to nail that interview and get the job. There’s only one problem. You’re in a suit that doesn’t fit right. Maybe it’s too big, maybe it’s…
Top StoryBrand Agencies in 2023
Donald Miller’s Business Made Simple courses are great for small businesses who want to really connect with their audience through the StoryBrand framework. Reading the book? That’s a great start, but after you’re done – where do you go next? For most businesses, it means going out and finding a marketing agency that is well…
How to market advisory services as a CPA firm
CPA firms are experiencing rapid change right now from the AI revolution. Repeatable tasks like bookkeeping are more and more entering the territory where AI will be able to handle them. How does that change CPA’s role in the current landscape? Well, it means that CPAs will have to build their advisory services if they…
Storybrand for tech companies makes sense. Here’s how we used it to become a more efficient marketing machine.
Storybrand and tech are a surprising fit, dovetailing to create more human-centered experiences Tech companies might not feel like the most natural fit for storybrand. After all, how do metrics, UI, and cutting-edge tech mesh with the human-centric marketing of Business Made Simple? The answer, it turns out, is through shared goals and a common…
How to hire a marketing agency for a CPA firm: One company’s journey
Finding a marketing agency for a CPA firm can be surprisingly difficult. After all, many CPA firms don’t introduce marketing into their core competencies until they’ve been open for years, sometimes decades. So what can you do when it’s obvious that you need to hire a marketing agency for a CPA firm? Start by educating…
AI in Marketing: Pros and Cons
As with any technology, there are both pros and cons to using AI in marketing. Some of the key benefits of AI in marketing include: However, there are also some challenges and potential drawbacks to using AI in marketing. Some of the key challenges of AI in marketing include: Overall, the pros and cons of…