Banker Creative Blog
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23 of our most ridiculous Tweets and funny advertisements
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Storybrand Website for Contractors
Storybrand is a brilliant tool to help define and refine your messaging. But learning how to convert that into a storybrand website for contractors, specifically, has its own challenges. We know the construction industry has specific challenges to overcome with your marketing strategy and building trust with prospects. Prospects are wary of being charged too…
Storybrand Website for Accounting Firms or CPAs
Don’t wrack your brain too hard trying to figure out how to make a Storybrand website for accounting firms or CPAs? We’ve got you! As part of their Marketing Made Simple course Storybrand talks about creating a “wireframe” for your website. What they mean by a “wireframe” is the basic layout and words for your…
3 Reasons to not offer a referral bonus (and 2 good reasons why you should)
Referral bonuses seem like a great way to drum up new business. After all, depending on what you’re offering it can be much cheaper than traditional advertising, right? Well, sure. But what’s another word for a referral bonus? A bounty. Think Darth Vader hiring Boba to capture Han Solo. Hopefully we can help you avoid…
4 Things You May Not Know About Storybrand Certified Guides
There are over 700+ certified Storybrand Guides and members of Storybrand Agencies. In your search to find the right fit, it’s helpful to know what you’re looking AT, so you can better find what you’re looking FOR.
Here are four things you may not know about the Storybrand Guide community.
What is Demand Gen?
Simply put, demand generation is marketing in a way that creates demand for your product or service in the minds of your ideal customers. Demand Generation is probably best understood in contrast to a couple of other marketing strategies: Lead Generation and Demand Capture. Lead Generation These are marketing programs built to capture the contact…
Best Storybrand Guides
There really isn’t a “best Storybrand Guide”. There are different reasons to choose to work with different Guides. Banker Creative is not the right fit for every client. We’re too expensive for some clients, and the strategies we use are not suited to every type of business. We primarily serve B2B professional service companies (like…
How to Choose a Certified Storybrand Guide
When Storybrand first started Certifying Guides in spring 2017, there were less than 30 Guides in the directory, now there are more than 500. Despite the best efforts of Storybrand central, it’s not easy to filter the directory to find the best fit for you. The most difficult thing to determine is: how good are…
Google Analytics Might Be Lying to You
The internet is changing. We’re changing with it. As the internet has matured it’s harder and harder to sort through the mountains of information to find actual helpful opinions. I don’t want a list of the “10 best project management tools.” Because now I still have to research each of those 10 to figure out…
Fix Your Website First
There are a million places you can go with marketing strategies, but only one place you should start. Everyone needs more leads, right? That’s what marketing is all about. So what do they do about it? They invest in SEO, paid search, social media, lead gen campaigns, outbound tactics, and even cold calls. Does it…