Banker Creative Blog

Stuff to Help You

keep you up to date on your marketing journey.

Storybrand Website for Contractors

Storybrand is a brilliant tool to help define and refine your messaging. But learning how to convert that into a storybrand website for contractors, specifically, has its own challenges. As a builder myself (ex-carpenter and now website builder), I know the construction industry has specific challenges to overcome with marketing and prospects. Prospects are wary…
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Published is better than perfect.

There’s a lot at stake with your marketing. It’s the first chance you have to introduce who and what you are to a public who may not have any familiarity with you. That’s a lot of pressure. Unfortunately, we see folks use this as an excuse to not get the job done.  Everyone is searching…

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So your marketing tactics are failing. Are you addressing these three fundementals?

We see so many companies chase the newest marketing strategies. These tactics aren’t necessarily bad – indeed, stuff like SEO, social media, and email funnels were “new” at one point and are now tried and true techniques for getting leads. And yet, if you haven’t answered three fundamental ideas for your customers it won’t matter…

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Is Your Marketing Audience Pre-Intent or Post-Intent?

Companies waste money every single day putting their marketing materials in front of the wrong people because they don’t answer one question: Is our audience pre-intent or post-intent? The wrong message at the wrong stage of the journey isn’t just a faux pas, it’s a complete waste of time. On the other hand, knowing where…

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Your Marketing Doesn’t Need to be Complicated: How to Execute The One Page Marketing Plan

Most companies engage in what we call, “random acts of marketing.” They’re doing some things right, but not in a way that’s compelling or driving revenue. Instead of treating their marketing like an educated investment, they’re treating it like a slot machine. Here’s the thing: people lose a lot of money at slot machines.  It’s…

Your Marketing (3)

The Attribution Mirage: Why Traditional Marketing Stats Don’t Show the Full Picture of B2B Marketing

Successful content marketing seems straightforward, and it can be, but you need to figure out these four roles ahead of time to be truly successful for your clients

4 Roles You Need for Effective and Vibrant Content Marketing

Successful content marketing seems straightforward, and it can be, but you need to figure out these four roles ahead of time to be truly successful for your clients

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Marketing Agency vs Freelancer: How to Find the Best Fit For Your Marketing Partner

Marketing Agency vs Freelancer: Let’s have the talk about hiring and finding the right marketing partner for your business.

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How to Read Google Analytics to Boost This Year’s Marketing Strategy

Are you overwhelmed when you open Google Analytics? Are you unsure where to start when looking at the data? We’ve created an easy guide for how to get started with Google Analytics to get you the data you need to be smart with your marketing. No one wants to go in dark with their strategy, make an informed decision so that you’re sure to win this year with your marketing strategy.

An example of a website using images and icons to communicate with clients. Desktop and mobile versions.

How Much Does a Storybrand Website Cost?

How Much Does a Storybrand Website Cost? There’s a dance that happens between clients and consultants all the time. Client: “How much will it cost?” Agency: “Well, how much is your budget?”   This is really uncomfortable for the client because it feels like the agency is just looking to charge you as much as…