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The Attribution Mirage: Why Traditional Marketing Stats Don’t Show the Full Picture of B2B Marketing
By bankercreative | | Content
3 Things You Can Do to Boost Your Website’s Authority
The Problem They needed a website that was as high quality as their company. When Moffatt Products came to us, they needed a website redesign. They were familiar with StoryBrand and had worked on developing clear messaging that articulated how they solve their customers problems. However, their current site was missing the mark in authentically showing what…
3 Design Concepts to Improve Your Website’s Effectiveness
Banker Creative founder Matt Banker shares some easy tricks you can implement today to improve your website’s performance. We just redesigned a website for Hope International School, which is what we’ll use as an example for how to boost your site’s effectiveness. In this video we’ll show you how to create a call-to-action that converts,…
What Should I Spend on Marketing? Part 3
In the final video of our series on marketing budgets, Marketing Director Lara Banker reviews the last steps to preparing your marketing budget, including choosing the best tactics to focus on. At this point you should have conducted an internal analysis and marketing audit, and decided on how much you want to spend on marketing…
What Should I Spend on Marketing? Part 2
How much of your total revenue should you allocate to your marketing budget? Should that change during the pandemic? In this video, Marketing Director Lara Banker will walk through what questions you need to ask yourself before deciding on how much you’ll spend on marketing, even during our new normal. Everything in the world has…
What Should I Spend on Marketing? Part 1
Is your marketing making you money? If not, what should you spend on marketing in order to get the right ROI? This is video one of a three part series on how to create a marketing budget that actually makes you money. Marketing Director Lara Banker will walk through how to go through a marketing…
The Only 5 Pages Your Website Needs
Banker Creative Founder, Matt Banker, identifies a few simple tips on how to improve your website and increase sales by using the right structure. Whether you are offering and product or a service, there are five pages you need for success. In it you’ll learn: – How to build trust through your home page –…
Why Your Facebook Ads Aren’t Working
Nine times out of ten, when a client comes to us saying social media advertising didn’t work for them, it’s because of a segmentation problem. This video will teach you how to grab the right eyeballs (no, not literally, gross) and turn them into loyal fans. Check out this short audience segmentation guide from our…
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