Banker Creative Blog

Stuff to Help You

keep you up to date on your marketing journey.

Storybrand for tech companies makes sense. Here’s how we used it to become a more efficient marketing machine.

Storybrand and tech are a surprising fit, dovetailing to create more human-centered experiences Tech companies might not feel like the most natural fit for storybrand. After all, how do metrics, UI, and cutting-edge tech mesh with the human-centric marketing of Business Made Simple? The answer, it turns out, is through shared goals and a common…
Read More

StoryBrand Website for Artists

Upon first looking at the StoryBrand Framework, it doesn’t appear that the usual website wireframe would apply to an artist. On the other hand, traditional artist websites overlook basic elements that customers need to do business with you. Keep reading to learn which aspects of this story-based framework are must-haves for every artist’s website, and which ones need to be tweaked so you can make it easy for people to support your work and keep coming back for more.

What rest-stop bathroom and website design have in common

What rest-stop bathrooms and website design have in common: 5 tips from our designer.

There’s a debate happening out there on the internet about what’s more important: design, messaging, functionality, or user experience? Usually if you ask a designer, they will say that design is the most important, but a really good designer knows how design plays well with all the other elements that go into a website. The…

how much does marketing cost?

4 things to consider when it comes to marketing costs

A lot of people have unrealistic expectations for what marketing costs. And because they don’t understand the costs, they don’t understand what they’re getting when they hire a marketing freelancer, agency, or consultant. Here are some thoughts. 1. You have to pay twice (maybe three times) You pay for the STRATEGY or the ideas of…

Storybrand brandscript

Sorry, you can’t build a (good) Storybranded website without a Brandscript

If you have read the book “Building a Storybrand” or participated in one of the online courses you understand the concept of a Marketing BrandScript. Using the StoryBrand 7-Part Framework you develop marketing copy that invites your customers into a story. If you don’t have a BrandScript, you can’t develop a StoryBrand website. Some people try to…

Storybrand Websites (2)

Storybrand Wireframe Template

Storybrand is a powerful tool to hone in your messaging strategy, but before we jump into our storybrand wireframe template, let’s talk through all the elements of a storybrand wireframe. Going through the process of creating a Storybrand brandscript can even help you understand your business strategy better! But how do you take your brandscript…

for Tech and Software Companies

StoryBrand your Tech or Software Website

Raise your hand if you recently read a book, attended a workshop, or listened to a podcast featuring Donald Miller. Maybe afterward you wanted to be all in on the StoryBrand framework, to harness the power of creating a clear story in your own marketing and sales.  But the framework just seems so simple. Your…


Storybrand Website for Contractors

Storybrand is a brilliant tool to help define and refine your messaging. But learning how to convert that into a storybrand website for contractors, specifically, has its own challenges. We know the construction industry has specific challenges to overcome with your marketing strategy and building trust with prospects. Prospects are wary of being charged too…


Storybrand Website for Accounting Firms or CPAs

Don’t wrack your brain too hard trying to figure out how to make a Storybrand website for accounting firms or CPAs? We’ve got you! As part of their Marketing Made Simple course Storybrand talks about creating a “wireframe” for your website. What they mean by a “wireframe” is the basic layout and words for your…

3 reasons to not offer a referral bonus and two really good reason why you should

3 Reasons to not offer a referral bonus (and 2 good reasons why you should)

Referral bonuses seem like a great way to drum up new business. After all, depending on what you’re offering it can be much cheaper than traditional advertising, right? Well, sure. But what’s another word for a referral bonus? A bounty. Think Darth Vader hiring Boba to capture Han Solo. Hopefully we can help you avoid…