Banker Creative Blog

Stuff to Help You

keep you up to date on your marketing journey.

Storybrand for tech companies makes sense. Here’s how we used it to become a more efficient marketing machine.

Storybrand and tech are a surprising fit, dovetailing to create more human-centered experiences Tech companies might not feel like the most natural fit for storybrand. After all, how do metrics, UI, and cutting-edge tech mesh with the human-centric marketing of Business Made Simple? The answer, it turns out, is through shared goals and a common…
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Is Your Marketing Audience Pre-Intent or Post-Intent?

Companies waste money every single day putting their marketing materials in front of the wrong marketing audience because they don’t answer one question: Is our audience pre-intent or post-intent? The wrong message at the wrong stage of the journey isn’t just a faux pas, it’s a complete waste of time. On the other hand, knowing…

Your Marketing (2)

Your Marketing Doesn’t Need to be Complicated: How to Execute The One Page Marketing Plan

Most companies engage in what we call, “random acts of marketing.” They’re doing some things right, but not in a way that’s compelling or driving revenue. Instead of treating their marketing like an educated investment, they’re treating it like a slot machine. Here’s the thing: people lose a lot of money at slot machines.  It’s…

Your Marketing (3)

The Attribution Mirage: Why Traditional Marketing Stats Don’t Show the Full Picture of B2B Marketing

Successful content marketing seems straightforward, and it can be, but you need to figure out these four roles ahead of time to be truly successful for your clients

4 Roles You Need for Effective and Vibrant Content Marketing

Successful content marketing seems straightforward, and it can be, but you need to figure out these four roles ahead of time to be truly successful for your clients


Marketing Agency vs Freelancer: How to Find the Best Fit For Your Marketing Partner

Marketing Agency vs Freelancer: Let’s have the talk about hiring and finding the right marketing partner for your business.


How to Read Google Analytics to Boost This Year’s Marketing Strategy

Are you overwhelmed when you open Google Analytics? Are you unsure where to start when looking at the data? We’ve created an easy guide for how to get started with Google Analytics to get you the data you need to be smart with your marketing. No one wants to go in dark with their strategy, make an informed decision so that you’re sure to win this year with your marketing strategy.

Storybrand Website Cost

How Much Does a Storybrand Website Cost?

How much does a Storybrand website cost? There’s a dance that happens between clients and consultants all the time.

An example of a website using images, headings, and buttons to communicate with clients. Desktop and mobile versions.

Storybrand Website Examples

StoryBrand Website Examples How to Design a StoryBrand Website Examples Niibi Center Finish Line Financial Guide Studio Bluebotics Tech Guru GMC CPA Craftsmen Home Improvements My Office Pro Y. Moskowitz CPA Big Sky Bee Clean Specialties Watkins Heating & Cooling Keystone Custom Decks Zimmerman Mulch Snap-Z Lawsen Equipment Graber Supply DG Builders K Graber…

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5 Powerful Tips for How to Send Emails During a Pandemic

When folks are home, they are opening their emails more. Companies who benefited the most from increased email engagement were those who strategically responded to current events. As much as we believe in creating and executing a strong plan to meet goals, we also recognize that sometimes you have to throw the plan out the…