Banker Creative Blog

Stuff to Help You

keep you up to date on your marketing journey.

Good Design

People are Shallow: Why well-written websites still need good design

You read the title, you get the idea. Is there more nuance to it than that? Absolutely. That said, if you’re spending a ton of time getting your copy together with StoryBrand or TAYA or whatever system you use, but aren’t spending that time on the design of your website – well, you’re not going…
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Storybrand brandscript

Sorry, you can’t build a (good) Storybranded website without a Brandscript

If you have read the book “Building a Storybrand” or participated in one of the online courses you understand the concept of a Marketing BrandScript. Using the StoryBrand 7-Part Framework you develop marketing copy that invites your customers into a story. If you don’t have a BrandScript, you can’t develop a StoryBrand website. Some people try to…

Storybrand Websites (2)

Storybrand Wireframe Template

Storybrand is a powerful tool to hone in your messaging strategy, but before we jump into our storybrand wireframe template, let’s talk through all the elements of a storybrand wireframe. Going through the process of creating a Storybrand brandscript can even help you understand your business strategy better! But how do you take your brandscript…

for Tech and Software Companies

StoryBrand your Tech or Software Website

Raise your hand if you recently read a book, attended a workshop, or listened to a podcast featuring Donald Miller. Maybe afterward you wanted to be all in on the StoryBrand framework, to harness the power of creating a clear story in your own marketing and sales.  But the framework just seems so simple. Your…


Storybrand Website for Contractors

Storybrand is a brilliant tool to help define and refine your messaging. But learning how to convert that into a storybrand website for contractors, specifically, has its own challenges. We know the construction industry has specific challenges to overcome with your marketing strategy and building trust with prospects. Prospects are wary of being charged too…


Storybrand Website for Accounting Firms or CPAs

Don’t wrack your brain too hard trying to figure out how to make a Storybrand website for accounting firms or CPAs? We’ve got you! As part of their Marketing Made Simple course Storybrand talks about creating a “wireframe” for your website. What they mean by a “wireframe” is the basic layout and words for your…

3 reasons to not offer a referral bonus and two really good reason why you should

3 Reasons to not offer a referral bonus (and 2 good reasons why you should)

Referral bonuses seem like a great way to drum up new business. After all, depending on what you’re offering it can be much cheaper than traditional advertising, right? Well, sure. But what’s another word for a referral bonus? A bounty. Think Darth Vader hiring Boba to capture Han Solo. Hopefully we can help you avoid…


4 Things You May Not Know About Storybrand Certified Guides

There are over 700+ certified Storybrand Guides and members of Storybrand Agencies. In your search to find the right fit, it’s helpful to know what you’re looking AT, so you can better find what you’re looking FOR.

Here are four things you may not know about the Storybrand Guide community.

What is

What is Demand Gen?

Simply put, demand generation is marketing in a way that creates demand for your product or service in the minds of your ideal customers. Demand Generation is probably best understood in contrast to a couple of other marketing strategies: Lead Generation and Demand Capture. Lead Generation These are marketing programs built to capture the contact…

What is (1)

Best Storybrand Guides

There really isn’t a “best Storybrand Guide”. There are different reasons to choose to work with different Guides. Banker Creative is not the right fit for every client. We’re too expensive for some clients, and the strategies we use are not suited to every type of business. We primarily serve B2B professional service companies (like…