Banker Creative Blog

Stuff to Help You

keep you up to date on your marketing journey.

How to generate traffic to your StoryBrand landing page for lawyers

Benji Albrecht is a Storybrand guide and the head of his own marketing strategy company. Specializing in SEO and CRO for his clients, Albrecht has helped many law firms optimize their marketing and provided useful strategy for marketing in the real world. One thing he realized: StoryBrand was amazing once it got people to your…
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Lara Banker "What Should I Spend on Marketing Part 3"

What Should I Spend on Marketing? Part 3

In the final video of our series on marketing budgets, Marketing Director Lara Banker reviews the last steps to preparing your marketing budget, including choosing the best tactics to focus on. At this point you should have conducted an internal analysis and marketing audit, and decided on how much you want to spend on marketing…

Lara Banker "What Should I Spend on Marketing Part 2"

What Should I Spend on Marketing? Part 2

How much of your total revenue should you allocate to your marketing budget? Should that change during the pandemic? In this video, Marketing Director Lara Banker will walk through what questions you need to ask yourself before deciding on how much you’ll spend on marketing, even during our new normal. Everything in the world has…

Lara Banker "What Should I Spend on Marketing Part 1"

What Should I Spend on Marketing? Part 1

Is your marketing making you money? If not, what should you spend on marketing in order to get the right ROI? This is video one of a three part series on how to create a marketing budget that actually makes you money. Marketing Director Lara Banker will walk through how to go through a marketing…

BigSky

The Only 5 Pages Your Website Needs

Banker Creative Founder, Matt Banker, identifies a few simple tips on how to improve your website and increase sales by using the right structure. Whether you are offering and product or a service, there are 5 pages your website needs for success. In it you’ll learn: – How to build trust through your home page…

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Why Your Facebook Ads Aren’t Working

Nine times out of ten, when a client comes to us saying social media advertising didn’t work for them, it’s because of a segmentation problem. This video will teach you how to grab the right eyeballs (no, not literally, gross) and turn them into loyal fans. Check out this short audience segmentation guide from our…